Responsibilities

• Collaborate with internal and external stakeholders to develop written communications and creative media that grow brand awareness, increase traffic to our website, and drive lead generation and sales
• Identify and interview customers and collaborate with them to publish both written and video case studies
• Produce high-quality guides and white papers derived from in-depth research and hands-on experimentation with various applications
• Create content for sales enablement and sell sheets that support new products
• Partner with Engineering, Product, Sales, and Web teams to ensure content is technically accurate and conversion-focused
• Define and execute content marketing campaigns and strategies across verticals, funnel stages, and markets
• Deeply understand our buyer personas and target industry segments to create a content plan aligned with buyers’ needs and our internal funnels
• Manage content creation and distribution across our digital channels (web, social, email, etc.)
• Maintain consistent style and tone throughout Formlabs content, editing the work of other content creators to bring it to its best

Requirements

• 2+ years of writing and editing experience, preferably for web or other digital media
• 2+ years of experience in online content or communications strategy, both planning and execution
• University/college education in marketing, business, engineering, journalism, communications, education, linguistics, public relations, or similar
• Prolific writing skills and attention to detail
• Quick to develop an understanding of technical topics, with an ability to translate them into effective content for technical and business audiences
• Proven ability to work independently and cross-functionally
• Analytical, proactive, and goal-driven mindset
• Structured and strong project management skills

Preferred

• Technical background, “engineer turned marketer” or experience with any of the industries we work with in 3D printing
• Experience with a modern online marketing tech stack like AI assistants, Google Analytics, Salesforce, SEO tools (Ahrefs), CRM, spreadsheets, and CMS editing
• Experience with photo and video production
• Working knowledge of SEO tactics
• Familiarity with CAD modeling and 3D printing

Benefits

• Robust equity program to build future wealth through RSUs
• Comprehensive healthcare coverage (Medical, Dental, Vision)
• 401K matching and access to financial advisors
• Generous paid Parental Leave (up to 16 weeks)
• Tenure-based paid Sabbatical Leave (up to 6 weeks)
• Flexible Out of Office Plan – Take time when you need it
• Ample on-site parking & pre-tax commuter benefits
• Healthy on-site lunches, snacks, beverages, & treats
• Regular sponsored professional development opportunities
• Many opt-in culture events across our diverse community