Responsibilities

• Content Strategy & Demand Identification: Map property strengths to high-intent topics using search data and analytics to build a quarterly content roadmap and capture bookable demand.
• Digital Content & Webpage Development: Write, build, and optimize webpages and editorial content across property sites in distinct voices, via CMS/DX workflows with MarTech and property teams.
• SEO & AI Optimization: Drive portfolio content for organic and AI-driven discovery, including keyword research, briefs, and internal linking, collaborating with MarTech and property teams on high-intent topics.
• Earned Media & PR: Lead portfolio-level earned media strategy, partner with PR leads and agency resources to amplify narratives and translate wins into digital assets.
• Property Partnership & Cross-Channel Amplification: Package new content into briefs for Email, Paid Media, and social teams; maintain cadence with property marketing and use performance data to refine focus.
• Measurement & Optimization: Track content and earned media performance using analytics; monitor rankings, traffic, and conversions to refine pages and inform investment.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field
• 3-5 years of content marketing experience with demonstrated ownership of organic search performance
• Strong writing portfolio across editorial, web, and long-form content; able to shift voice across distinct brands
• AI-forward approach to content production, with demonstrated ability to use tools like Claude to accelerate research, drafting, and editorial output while maintaining quality and distinct property voices
• Experience working with SEO tools (SEMrush, Google Search Console) and familiarity with AI search optimization concepts (AEO/GEO)
• Comfort using analytics tools (Google Analytics, Tableau) to inform content strategy
• Hands-on experience in Content Management (CMS) systems for publishing website content. This role will work within Kentico, Strapi, and WordPress.
• Experience managing agency partners (PR, content, or SEO)
• Strong project management discipline; able to run an editorial calendar across multiple brands and stakeholders
• Hospitality, travel, sports/outdoors, destination, or multi-brand portfolio marketing experience preferred

Preferred

• Hospitality, travel, sports/outdoors, destination, or multi-brand portfolio marketing experience preferred