Content Marketing Manager

New York City, NY (On-site)

$170K/yr – $220K/yrMid Level5+ years expFull time

Posted 2 days ago

Job Summary

Own and execute the end-to-end content program, including planning a 12‑month roadmap, producing blog posts and long-form pieces, turning customer stories into case studies, shaping executive thought leadership, and distributing content across web, email, social, and events.

  • Own content roadmap aligned to funnel stages and pipeline goals
  • Develop customer stories and bylines with leadership collaboration
  • Drive broad distribution and repurposing to reach target buyers

Job Description

Responsibilities

  • Write and ship. Plan and run a 12-month content roadmap mapped to funnel stage, buyer persona, and pipeline goals. Produce blog posts, long-form guides, web copy, and campaign assets. Most weeks you will publish something you wrote.
  • Tell customer stories. Interview customers and turn their results into case studies, quotes, and proof points sales can use.
  • Build thought leadership. Shape executive points of view with our founders and leaders, and turn them into bylines, posts, and talks.
  • Distribute, not just publish. Repurpose each major piece across web, email, social, and events so one idea reaches the right buyers several ways.

Requirements

  • 5+ years in content marketing, with at least 2 in B2B SaaS selling to technical or enterprise buyers.
  • A portfolio of writing you are proud of: long-form pieces, customer stories, and campaign work with clear results.
  • Strong editorial judgment. You can take a messy idea from a founder or engineer and make it sharp, accurate, and readable.
  • Comfort with technical subjects. You can learn how IT, identity, and service management work well enough to write credibly for CIOs.
  • A track record tying content to pipeline, not just page views.
  • Ownership and speed. You ship without waiting for permission, take feedback well, and push back when you disagree.
  • Clear, direct written communication. Substance over slogans, no hype words.

Preferred

  • Ghostwriting for founders or executives on LinkedIn and in bylines.
  • SEO and AI search (answer engine) optimization experience.
  • Comfort using AI tools in your writing workflow while keeping the output unmistakably human.
  • Experience producing video, podcast, or event content.

Benefits

  • Impact : Be a key player in shaping the success of our product and company.
  • Growth : Build a fundamentally new AI product offering with the support of our experienced team and investors. Grow rapidly with the company.
  • Culture : Join a culture that values innovation, ownership, accountability, and fun.
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Serval

Serval is the AI platform for IT teams, combining an AI-native ITSM with integrated workflow automation and access management. Serval automates help desk requests, just-in-time access, onboarding/offboarding, and more with AI-powered workflows that build themselves.

San Francisco, California, USA
51 employees (4 in marketing)

Salaries

Posted range

$170K/yr – $220K/yr

Taken straight from the job posting.

The middle of this range ($195K) is 105% above the median base salary for Content Marketing Manager roles in the United States ($95K).

Content Marketing Manager median pay in the United States

$95K/yr

Most pay falls between $80K and $109K. Based on 155 salaries.

See all Serval salaries

Marketing Team

Marketing Team Size
2 (4% of company)
Median Tenure
0.6 years
Marketing Roles Posted (Last 30 Days)
6

Funding

Total Funding
$122M
Last Raise
$75M
Series B, 3 months ago

Funding History

  • Dec 2025
    Series B • $75M
  • Oct 2025
    Series A • $47M

Traffic Signals

Monthly Visitors
15.8K
Monthly Google Ads Budget
$30.8K
Traffic Source Mix
Search
33.6%
Direct
44.5%
Referral
5.7%
Social
14.5%
Paid
1.5%

Headcount Trend

Current headcount: ~51
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Content Marketing Manager

Serval · New York City, NY · On-site