Responsibilities

• Execute audience-focused content marketing plans and initiatives in partnership with Integrated Marketing Managers and senior content marketing leaders.
• Contribute to content marketing roadmaps aligned to audience priorities, integrated marketing plans, campaign objectives, and business goals.
• Partner with Integrated Marketing Managers and SEO partners to identify content marketing needs across the buying journey, including awareness, consideration, conversion, and retention.
• Translate established content marketing strategies into content marketing briefs, assets, campaigns, and optimization plans.
• Identify opportunities to improve audience engagement, conversion, search visibility, and content marketing reuse across channels.
• Partner with Communications to adapt and activate thought leadership for marketing use cases without duplicating ownership of thought leadership, editorial strategy, executive visibility, or reputation-building content.
• Write, edit, and optimize content marketing assets across formats including service pages, landing pages, email campaigns, nurture programs, paid media, SEO content, AEO content, FAQ content, campaign assets, and resource center content.
• Translate complex business topics into clear, audience-centered content marketing assets that support engagement, demand generation, and conversion.
• Apply Robert Half brand voice, messaging frameworks, audience insights, and content marketing standards consistently across deliverables.
• Edit content marketing assets for clarity, accuracy, brand alignment, search performance, answer quality, and conversion potential.

Requirements

• BA in Marketing, Communications, Journalism, English, or related field.
• 5-8 years of experience in content marketing, digital marketing content, marketing communications, copywriting, or related roles.
• Demonstrated experience executing content marketing strategies and producing marketing content that supports engagement, demand generation, conversion, and business growth.
• Strong hands-on writing and editing experience across digital channels, including web, email, landing pages, SEO content, AEO content, and campaign assets.
• Deep understanding of SEO content marketing strategy, search intent, content optimization, and AI-driven discovery principles.
• Experience using performance insights to optimize content marketing assets and improve engagement, conversion, and discoverability.
• Minimum Required Technical Skills:
• - Content management systems.
• - SEO and keyword research tools.
• - Marketing analytics and reporting tools.

Preferred

• Experience in B2B, B2C, professional services, staffing, consulting, technology, or complex business environments.
• Experience with AI-assisted content marketing creation tools and workflows.
• Experience partnering with SEO, web, analytics, paid media, email, and integrated marketing teams.

Benefits

• group health insurance benefits (medical, vision, dental)
• FSA and HSA healthcare accounts
• life and accident insurance
• adoption and fertility assistance
• paid parental leave of up to 6 weeks
• short/long term disability
• paid time off for vacation, personal needs, and sick time
• Choice Time Off (CTO) up to 17 days per calendar year (pro-rated)
• up to 11 paid holidays per calendar year
• 401(k) savings and investment plan or deferred compensation plan (employer match 100% on the first 3% of contributions)