Content Marketing Manager

Responsibilities

• Own Marketing Newsletters
• Plan and execute Goody’s customer newsletter and retention-focused email calendar.
• Write engaging, on-brand content that supports onboarding, education, repeat gifting, and product adoption.
• Partner with our design agency to create beautiful, fun, and high-performing emails that customers enjoy opening.
• Write Customer-Centric & SEO-Driven Content
• Develop blog and editorial content focused on customer use cases, gifting inspiration, product education, and success stories.
• Own SEO best practices for blog content, including keyword research, on-page optimization, and content updates to improve performance over time.
• Translate product updates and new features into clear, compelling customer-facing narratives.
• Maintain a consistent voice, tone, and visual standard across all customer communications.
• Own Prospect and Customer Engagement on Social

Requirements

• 3+ years of experience in B2B content marketing, customer marketing, or email marketing, ideally in a SaaS or startup environment.
• Proven experience owning customer-facing content calendars and ongoing communications.
• Exceptional writing and editing skills, with a strong sense of voice, clarity, and storytelling.
• Strong design sensibility and visual taste, with experience using tools like Canva, Figma, or similar to create or guide high-quality content.
• Experience owning or contributing to SEO-driven content strategies (keyword research, optimization, performance tracking).
• Experience with email marketing platforms (bonus points if it’s Customer.IO).
• Solid understanding of social media, retention, and customer engagement best practices.
• Ability to adapt content for organic and paid social placements.
• Basic HTML/CSS knowledge is a plus.
• Familiarity with CRMs and marketing tools such as HubSpot and Salesforce.

Preferred

• Experience creating or supporting short-form video content is a bonus.
• Be comfortable and willing to appear on camera or contribute to first-person content.

Benefits

• 100% remote work
• Group medical, dental, and vision coverage insurance (with opt-out benefits)
• 401k
• Stock options
• Open PTO, with a company-wide summer break designed to counterbalance the demands of the year-end holiday season.
• Paid parental leave benefits
• Annual company offsite – past locations include Cabo, San Diego, and Banff
• $100/month reimbursement for wellness
• $500 annual education stipend
• Lots of Goodys!