Content Marketing Manager

Responsibilities

• Lead cross-functional marketing initiatives from initial concept and strategy through execution and completion.
• Identify the internal partners and resources needed for each initiative and establish clear roles, responsibilities and deliverables.
• Develop project plans, timelines and deadlines and ensure stakeholders understand their responsibilities.
• Bring together the expertise of newsroom audience teams, circulation marketing, Creative Services, Development/Fundraising and other departments to execute cohesive campaigns.
• Proactively follow up with stakeholders to keep projects moving and ensure content, creative, approvals and other deliverables are completed on schedule.
• Manage multiple concurrent projects and priorities while identifying potential delays, conflicts or resource needs.
• Maintain visibility into active and upcoming marketing initiatives and communicate status, deadlines and next steps.
• Partner with newsroom leaders and audience teams to develop promotional strategies for key journalism, special projects, products, newsletters, events and other initiatives.
• Collaborate with advertising sales and client success teams on business-driven audience engagement initiatives
• Work collaboratively with newsroom social media and newsletter teams, Product, web editors, the events team and more, to determine how those channels can support different initiatives.

Requirements

• Strong project management and organizational skills, with demonstrated ability to manage multiple projects and deadlines simultaneously.
• Excellent communication and interpersonal skills, particularly when coordinating work across departments.
• Experience working with creative teams, designers, agencies or marketing production workflows.
• Comfortable following up, setting expectations and holding colleagues accountable for project deliverables.
• Understanding of marketing channels including email, digital, social, print and events.
• 5+ years in marketing, campaign management or audience development; news or nonprofit experience preferred.
• Strong writer of briefs and campaign copy.
• Comfortable reading campaign results and working in digital marketing systems such as analytics (GA4), email platforms (ActiveCampaign), paid social, Google ads.
• Ability to work collaboratively while independently driving projects forward.
• Experience in media, publishing, nonprofit, community organizations or similarly deadline-driven environments is a plus.