Content Marketing Manager

Ypsilanti, MI (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive LuxWall’s content strategy by producing sales and marketing assets and maintaining governance for accuracy and brand consistency.

  • Own creation of sales enablement and demand-gen content and maintain the content calendar.
  • Must-have: 5+ years in B2B content marketing with strong writing and storytelling.
  • Standout: Advanced Adobe Creative Cloud and WordPress proficiency for rapid asset updates.

Job Description

Responsibilities

  • Content Development: Create and maintain LuxWall’s core marketing and sales assets including presentations, sales decks, one-pagers, case studies, brochures, technical collateral, and verticalized industry content. Maintain a content calendar aligned with business objectives, sales priorities, and industry trends.
  • Demand Generation Content: Create campaign-driven content that supports demand generation and pipeline growth, including landing pages, email nurture content, trade show materials, campaign assets, educational resources, and high-conversion assets for priority building end-uses and personas that guide prospects through the buyer journey and support measurable outcomes.
  • Sales Enablement Content: Partner with Sales and R&D teams to develop materials that support the sales process, including product comparison sheets, proposal assets, pitch decks, and customer-facing education materials.
  • Content Updates & Governance: Regularly audit, update, and refine existing content to ensure technical accuracy, message alignment, and visual consistency as LuxWall’s product offering evolves.
  • Website Content Management: Manage and update website content through WordPress, ensuring content is accurate, current, and aligned with marketing campaigns and product updates.
  • Brand Consistency: Maintain LuxWall’s brand voice, visual identity, and messaging standards across all materials and channels.
  • SEO & Performance : Ensure content is optimized for search, distribution, and measurable engagement.
  • Content Library Management: Organize and maintain a centralized repository of all marketing and sales materials to ensure internal teams can easily access the latest versions.

Requirements

  • 5+ years of experience in content marketing, marketing communications, or content development in B2B building materials, climate tech, CRE, AEC, or related industries.
  • Strong writing, editing, and storytelling skills with the ability to translate complex technical topics into clear and compelling narratives.
  • Advanced proficiency in Adobe Creative Cloud (InDesign, Illustrator, Photoshop) for designing and maintaining professional marketing and sales collateral.
  • Proficiency in Microsoft Office (PowerPoint, Word, Excel) for creating sales presentations, reports, and documentation.
  • Experience managing and updating websites using WordPress.
  • Experience creating content that supports sales enablement and demand generation.
  • Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously.
  • Detail-oriented with a strong commitment to high-quality design, messaging, and brand consistency.
  • Collaborative mindset with the ability to work cross-functionally across Marketing, Sales, R&D, and external partners.
  • Startup experience or ability to work in a fast-paced environment with evolving priorities.
  • Passion for shaping the future of the built environment.

Preferred

LuxWall, Inc.

2.0 Glassdoor

LuxWall, Inc., located in Ypsilanti, MI, is a leader in innovative glass solutions poised to drive dramatic change in the built environment with a product portfolio that lowers carbon emissions from building energy use. LuxWall manufactures glass that acts as transparent insulation, providing thermal insulation values that rival fiberglass wall insulation. LuxWall patented technology has the potential to reduce global carbon emissions by more than 0.5 gigaton per year with mass adoption. Visit www.luxwall.com

Founded in 2020
Ypsilanti, Michigan, USA
85 employees (6 in marketing)
0% recommend to a friend

Traffic Signals

Monthly Visitors
6.4K
Traffic Source Mix
Search
28.5%
Direct
46.8%
Referral
5.8%
Social
17.3%
Paid
1.5%

Headcount Trend

Current headcount: ~85

Marketing Team

Marketing Team Size
4 (5% of company)
Median Career Experience
15 years
Median Tenure
2.1 years

Funding

Total Funding
$121.7M
Last Raise
Series B, 1 years ago