Own the content engine for B2B SaaS, shaping influential narratives, coordinating across product, field, and growth, and scaling content with AI while maintaining quality and distribution effectiveness.

• Content creation & storytelling: Write compelling content across the full mix: web copy, emails, social, ads, thought leadership, case studies, event materials, sales enablement, and campaign assets.
• Develop ideas for marquee content — research reports, hero campaigns, signature content series — and think creatively about how to maximize their reach, longevity, and audience engagement.
• Work with the Director to shape content narratives that reflect our category point of view and build brand authority in North America
• Bring fresh thinking to always-on programs: editorial, customer stories, social content, and demand-gen-connected content
• Cross-functional collaboration: Partner closely with product marketing, field marketing, customer marketing, and growth to develop integrated content that supports launches, campaigns, and pipeline goals
• Work directly with our creative team to brief, develop, and produce content — you bring the strategy and story and you help bring the execution to life together
• Collaborate with the global content team to ensure North American content reflects and helps set the standard for quality and approach across regions
• Build strong working relationships with sales, customer success, and other teams to surface insights, stories, and use cases that fuel content
• AI-powered content at scale: Use AI tools, including Gemini and Jasper, thoughtfully to accelerate production, explore ideas, and scale output without compromising quality or distinctiveness
• Help develop and refine AI-assisted content workflows that the broader team can adopt - stay sharp on how AI is changing how buyers discover and consume content, and factor that into how content is planned and structured

• Content operations & performance: Manage your content pipeline end-to-end using Asana — briefs, timelines, reviews, and delivery
• Track, report on, and act on content performance data — you know what metrics matter and why
• Bring a content distribution mindset to every asset: who is this for, where will they find it, and what will make them engage