Content Marketing Manager

Responsibilities

• Identify, align and contract with internal and external resources required to execute against content deliverables, including:
• Website: Own the knownwell public website. Work closely with designers and developers on creating pages with SEO-optimized copy, clinician bios, and website updates to adapt to changing business needs
• Blog: Own the blog. Responsible for content strategy and producing articles partnering with the SEO team and clinical team
• Printed collateral: Own all printed collateral including brochures, flyers, referral materials, and patient facing educational materials in collaboration with design
• Monthly newsletter: Own the newsletter. Fully execute the patient-facing newsletter from content strategy, copywriting, and HTML tweaks of the template in collaboration with lifecycle marketing
• Webinars: Own the webinar. produce patient-facing monthly webinars in collaboration with knownwell clinicians
• Third-party clinic & clinician listings: coordinate content between teams and manage reviews for profiles across Google Business Profiles, Yelp, HealthGrades, etc.
• User research: user surveys and voice of customer report
• - Ensure brand voice, tone, and messaging remain consistent with knownwell's mission and values across all owned channels — acting as an internal ambassador for brand guidelines with designers, developers, and external vendors.
• - Partner with clinical, care team, and operations leads to translate medical and care-related information into accessible, empathetic, and engaging content.

Requirements

• 4+ years of experience in content marketing, brand communications, or a related field
• Experience working in a startup environment
• Proven success developing and executing content strategies across multiple channels, especially in healthcare, wellness, or mission-driven industries
• Exceptional writing, editing, and storytelling skills — with a keen ability to adapt tones for different audiences (patients vs. providers, clinical vs. lifestyle)
• Comfort working with data and translating insights into content optimizations.
• A deep sense of empathy and sensitivity when it comes to healthcare communications — especially related to obesity, weight, and stigma
• Highly organized with the ability to manage multiple projects and stakeholders.
• Familiarity with tools such as Webflow, Canva, Figma, Google Business Profiles, Braze, Airtable, and Zoom webinar functionality
• Experience managing contracted designers and developers to assign work and align on deliverables

Benefits

• Fully remote opportunity
• Medical, dental, and vision insurance
• 401K retirement plan with company match
• Up to 20 days of PTO per year + company holidays
• Up to 14 weeks of parental leave (12 for non-birthing parents)
• Annual work from home stipend for remote employees