Katch

Content and Marketing Manager

Florida, NY (Remote)

Salary Not AvailableMid Level7+ years expFull time

Posted 4 months ago

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Job Summary

Drive content strategy and cross-channel campaigns for a healthcare tech brand, aligning messaging and SEO across stakeholders.

  • Own content strategy and editorial calendar across web, email, social, and campaigns.
  • Must-have: 7+ years in marketing with content strategy and multi-channel execution.
  • Standout: Cross-functional collaboration with Product, Growth, and agencies to power launches and campaigns.

Job Description

Responsibilities

  • Develop and execute Katch’s content strategy, ensuring alignment with brand vision, GTM priorities, and business goals.
  • Build and manage the editorial calendar across web, email, social, partner portals, and sales enablement channels.
  • Define and maintain clear messaging frameworks, core narratives, and tone-of-voice standards.
  • Conduct content audits and identify gaps, redundancies, and new opportunities.
  • Ensure every asset has a clear purpose, target audience, and measurable outcome.
  • Integrate SEO strategy into planning and optimize existing content to improve findability and performance.
  • Plan and execute marketing campaigns (email, social, web, events, and other integrated channels, as applicable).
  • Ensure all campaigns are fueled by content that is targeted, relevant, and high performing.
  • Collaborate with Growth team to support lead generation, nurturing, and engagement.
  • Partner with agency partners and internal team to produce high-quality assets.

Requirements

  • 7+ years in marketing roles with focus on content strategy, brand storytelling, and/or campaign management.
  • Strong content strategy experience with the ability to shape messaging for different audiences.
  • Experience building and owning marketing calendars and multi-channel content plans.
  • Ability to balance strategic thinking with hands-on execution.
  • Strong project management and cross-functional communication skills.
  • Experience collaborating with internal teams and agencies.
  • Proficiency with analytics tools (HubSpot, CRM platforms, social analytics).

Preferred

  • Experience with B2B platforms, payment integrity, payer experience.

Benefits

  • Comprehensive medical, dental, and vision coverage
  • Wellness program with resources for healthy living
  • Health Savings Account (HSA) and Flexible Spending Account (FSA) for tax-free savings
  • Tuition reimbursement opportunities
  • Generous PTO so you can recharge
  • Paid holidays and sick time
  • Leave options to support life’s biggest moments
  • Life and Disability insurance through Unum
  • Voluntary coverage options for added peace of mind (Critical Illness, Accident, Hospital Indemnity, Legal, and Identity Protection)
  • Employee Assistance Program (EAP) for free, confidential counseling and support
  • Backup care when you need it for children, elders, and pets through Care.com
  • Remote work options available for many roles
  • Flexible schedules in select positions
  • For more information about Katch, visit KatchIQ.com.