Content Marketing Manager at At Home | Coppell, TX

Content Marketing Manager

Coppell, TX (On-site)

Salary Not AvailableMid LevelFull time

Posted 4 months ago

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Job Summary

Drive enterprise product storytelling and cross-functional content planning for Home's Marketing Content Strategy, aligning merchandising, marketing, and creative teams to deliver on-brand, shoppable campaigns.

Own divisional content planning, shot list strategy, and storytelling direction across campaigns.
Must-have: Deep experience leading customer-facing content strategy in retail or consumer brands.
Standout: Cross-functional leadership guiding stylists, photographers, copywriters, and agency partners.

Job Description

Responsibilities

Owns product storytelling planning across multiple merchandising divisions and seasonal campaigns
Establishes content development workflows and shot list strategy that inform enterprise marketing execution
Influences prioritization of content investments and production resources in partnership with Director and cross-functional leaders
Interprets performance and engagement insights to refine storytelling direction and improve campaign effectiveness
Provides functional leadership and strategic direction to Associate Managers and cross-functional partners; direct reports not required
Serves as a primary connector between Merchandising, Marketing, and Creative to ensure alignment on timelines, deliverables, and campaign priorities
Leads divisional content planning workflows, ensuring product storytelling, assortment focus, and shot list strategy align with enterprise campaign objectives
Establishes and manages content development timelines, checkpoints, and review milestones to support on-time campaign execution
Owns the development, organization, and quality review of product shot lists across divisions, ensuring strategic alignment, accuracy, and completeness prior to Director approval
Determines content architecture and storytelling priorities across categories, balancing campaign goals, product focus, and production capacity

Requirements

Deep experience leading customer-facing content strategy and planning, preferably within a retail or consumer-focused environment.
Excellent interpersonal, organizational, and communication skills, with the ability to translate complex information into clear direction.
Strong execution and problem-solving skills, paired with sound judgment and attention to detail.
Highly organized, adaptable, and able to prioritize and manage multiple projects in a fast-paced environment.
Direct experience with retail, merchandising, buying, and content planning strongly preferred.

Preferred

Direct experience with retail, merchandising, buying, and content planning strongly preferred.
Experience collaborating with Merchandising, Marketing, and Creative teams
Ability to interpret performance insights into storytelling decisions