Responsibilities

• Own and manage Handoff’s content calendar across SEO blog content, social posts, and supporting formats
• Write SEO-driven blog posts that educate contractors and drive organic discovery
• Develop repeatable keyword research and topic cluster frameworks to build topical authority
• Produce clear, persuasive website and landing page copy that improves conversion
• Write lifecycle email content supporting onboarding, education, activation, and retention
• Repurpose core ideas into multiple formats including social posts, short-form video scripts, and newsletters
• Develop structured content briefs, editorial plans, and workflows that support consistent publishing
• Collaborate with Marketing, Product, and Sales to ensure messaging reflects real contractor workflows and objections
• Coordinate with internal contributors to maintain consistency and publishing cadence
• Track and analyze content performance using SEO and analytics tools, using insights to refine topics and improve results

Requirements

• 4+ years of experience in content marketing, SEO, or editorial roles (B2B SaaS preferred)
• Exceptional writing ability with strong editorial judgment and the ability to maintain a consistent brand voice across blogs, website pages, and email
• Proven experience producing SEO-driven content that ranks and drives measurable organic traffic, including keyword research, search intent, and on-page optimization
• Experience managing structured content workflows, such as editorial calendars, content backlogs, and production pipelines
• Ability to use performance data (e.g., Search Console, analytics dashboards) to evaluate content performance and guide topic selection and iteration
• Experience writing conversion-oriented copy, including website pages and lifecycle email campaigns
• Comfort repurposing core ideas across formats, including blog posts, social content, newsletters, and short-form video scripts
• Strong organizational and project management skills, with the ability to maintain a high publishing cadence
• Excellent written and verbal communication skills and the ability to collaborate across marketing, product, and sales teams
• Comfort working in fast-paced startup environments with high ownership and autonomy

Preferred

• Bonus: Experience writing for contractors, trades, construction, or other blue-collar audiences
• Bonus: Exposure to product marketing, storytelling, or technical product education

Benefits

• Competitive Salary + Equity
• Unlimited Paid Time Off (PTO)
• 401(k)
• Medical, Dental & Vision Insurance
• Life & Disability Insurance
• Flexible Spending Account (FSA)
• Dependent Care FSA (DC FSA)
• Top-Notch Equipment
• Team Offsites