Responsibilities

• Writing and Content Creation
• Write high-quality short and long-form content across multiple formats including landing pages, marketing and SDR emails, social copy, and campaign assets
• Craft persona-driven copy that leads with audience pain points and business challenges, connecting product value to what buyers actually care about
• Engage internal subject matter experts, customers, industry leaders, and partners to develop content with an emphasis on authentic storytelling
• Translate complex product and industry topics into clear, engaging copy that meets personas where they are in their journey
• Review and provide recommendations to optimize the demand gen potential of short-form copy across channels
• Strategy and Planning
• Develop and apply a deep understanding of our buyer personas, their goals, and their pain points to inform content strategy and copy decisions
• Align content plans to the editorial calendar and campaign goals, ensuring copy supports pipeline objectives
• Partner with the communications team to support brand positioning and messaging creation

Requirements

• Bachelor's degree or equivalent experience in marketing, communications, journalism, or a related field
• 5+ years of content marketing experience, with a strong portfolio of short and long-form B2B copy (emails, landing pages, social, ebooks, guides, reports)
• Proven ability to write persona-driven content that leads with customer pain points and business outcomes rather than product features
• Proven ability to write across formats and tones, from punchy CTAs to nuanced narrative-driven content
• Experience working in or closely alongside demand gen or campaign teams in a SaaS/tech environment
• Comfort using data to inform content decisions and optimize performance over time
• Strong project management skills with the ability to juggle multiple priorities and deadlines
• Communicates as clearly out loud as on the page. Can walk a stakeholder through a content decision or defend a draft in a meeting, not just in written comments.
• Treats AI as a drafting and productivity aid, not a replacement for thinking. You understand the material well enough to defend every line, and you'd rather send something short and sharp than long and padded.