Content Marketing Manager at Fulcrum | San Francisco, CA | $140K/yr – $180K/yr

Fulcrum

Content Marketing Manager

San Francisco, CA (On-site)

$140K/yr – $180K/yrMid Level4+ years expFull time

Posted 4 months ago

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Job Summary

Drive content strategy and execution aligned to ICPs and GTM priorities.

Own content strategy and cross-channel content creation.
Must-have: 4–6 years of B2B SaaS content marketing experience.
Standout: PR/co-marketing and partnerships experience at scale.

Job Description

Responsibilities

Build the content strategy and editorial calendar aligned to ICPs and GTM priorities.
Create and repurpose content: LinkedIn (brand + exec voices), blogs, case studies, landing pages, emails, one-pagers, short video/snippets.
Manage PR/analyst relations: craft pitches, secure trade coverage, bylines, awards, and speaking opportunities.
Lead external partnerships and co-marketing with broker networks, MGAs, carriers, and communities (webinars, newsletters, joint content).
Own our blog/CMS and on-page SEO; partner on site IA and conversion paths.
Prepare for conferences: narrative, booth messaging, collateral, speaker prep, and pre-/post-show programs.
Define content KPIs; report on reach, engagement, and pipeline influence; iterate via testing.
Spin up and manage a lightweight bench of freelancers/designers; set tone, style, and review processes.

Requirements

4-6 years in B2B content marketing (SaaS required; insurtech/finserv or regulated industries a plus).
Proven ability to turn complex AI/automation and brokerage workflows into business value stories.
Exceptional writing/editing with a clean, concise voice; strong portfolio.
Comfortable with LinkedIn mechanics, CMS (Webflow/WordPress), basic SEO, and analytics (e.g., GA4).
Experience owning PR and co-marketing motions end-to-end; strong project management.
An extreme level of autonomy, ownership, and self-direction; comfortable shipping at startup speed.
Strategic thinking across the full funnel (awareness → demand → sales enablement) with crisp editorial judgment.
A portfolio of high-impact B2B content that moved pipeline—not just impressions.
Experience in early-stage environment.
Bonus: basic video/snippet editing, design sense, or analyst/trade press relationships.

Preferred

Bonus: basic video/snippet editing, design sense, or analyst/trade press relationships.

Benefits

Competitive salary ($140k-$180k) + meaningful equity.
Full health, dental & vision.
High-ownership, high-trust culture with lightning-fast executors.
Regular team off-sites, dinners, and an office stocked for builders.

Fulcrum

4.7 Glassdoor

Fulcrum is a field-first SaaS platform transforming how organizations manage field data collection and inspections. Designed for the unique challenges of field teams, it automates workflows, captures real-time location data, and integrates seamlessly with GIS and other systems to ensure accurate information flow before, during, and after inspections.Organizations centralize operations on a single platform, standardizing data collection and boosting productivity. Fulcrum’s AI-powered tools, like FastFill, automate data entry from photos, voice, and text. Object recognition and face blurring enhance accuracy and compliance, while custom AI models enable specialized tasks. Fulcrum works online or offline, ensuring reliability even in remote areas.Trusted by thousands of organizations, Fulcrum improves data accuracy, reduces inefficiencies, and drives digital transformation, empowering teams to work faster and make smarter decisions in real time.Fulcrum is a product of Spatial Networks, Inc. Visit us at fulcrumapp.com.

Founded in 2011

San Francisco, California, USA

150 employees (11 in marketing)

www.fulcrumapp.com

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