Content Marketing Manager

Responsibilities

• Learn the business:
• Build a working knowledge of Fooda’s products, customers, prospects, and competitors.
• Spend regular time with Sales, account management, operations, and leadership to understand what our buyers care about and why they choose us.
• Learn what each of our audiences is trying to solve, from HR leaders to building owners, and what information helps them make a decision.
• Follow trends in the workplace, employee experience, and corporate food, and identify where Fooda has something worth saying.
• Find strong content ideas in sales calls, customer conversations, and internal discussions rather than waiting for them to be handed to you.
• Shape and lead the content program:
• Work directly with the VP of Marketing on content strategy, and turn that strategy into a clear plan.
• Own Fooda’s editorial calendar.
• Lead demand generation and sales enablement content first: guides, research, webinars, customer stories, product content, and the materials Sales uses with prospects and customers.

Requirements

• 7+ years in B2B content marketing, including ownership of a content or editorial program.
• At least 2 years managing writers, including coaching and developing them.
• Experience managing freelancers and other external contributors.
• A track record of creating demand generation and sales enablement content that Sales actually uses.
• Excellent editorial judgment and a high standard for written work.
• Strong interviewing, research, and storytelling skills.
• The ability to learn a new business quickly and understand what a B2B audience will find useful.
• A working knowledge of SEO and AEO.
• Comfort working with executives, Sales, customers, and subject-matter experts.
• Strong project management and organizational skills.

Preferred

• Curiosity. You want to understand our products, customers, and market, and you keep asking until you know why something matters.
• Judgment. You know the difference between a strong idea and an ordinary one, and between great content and content that’s simply well written.
• Ownership. You find opportunities and move them forward without waiting to be told.
• Leadership. You make the people around you better and help them become more independent.

Benefits

• Competitive market salary and stock options, based on experience
• Comprehensive health, dental and vision plans
• 401k retirement plan with company match
• Paid maternity and parental leave benefits
• Flexible spending accounts
• Company issued laptop
• Daily subsidized lunch program (ours!)
• A fulfilling, challenging adventure of a work experience