Content Marketing Manager at FlavorWiki | USA

FlavorWiki

Content Marketing Manager

USA (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Own content strategy and editorial calendar aligned to product launches and revenue goals.

Own content strategy and editorial calendar aligned to product launches and revenue goals.
Must-have: 3–5 years in B2B content marketing for enterprise SaaS, data, or AI.
Standout: Central role in shaping FlavorWiki’s market presence and content engine.

Job Description

Responsibilities

Own content strategy across awareness, consideration, and decision stages, aligned to revenue and pipeline goals
Translate product capabilities into persona-driven narratives (R&D, Sensory, Consumer Insights, Innovation leaders)
Partner with Growth, Sales, and Product to ensure content directly supports deal progression and win rates
Build and manage a high-impact editorial calendar tied to product launches, campaigns, events, and sales priorities
Move beyond static content and introduce engaging, conversion-oriented formats
Develop content across formats:
- Thought leadership (blogs, POVs, whitepapers)
- Sales enablement (case studies, one-pagers, decks)
- Demand generation (LinkedIn content, email sequences, landing pages)
- Multimedia (short-form video, webinars, interactive demos, tools/templates)

Requirements

3 to 5 years in B2B content marketing, ideally in enterprise SaaS, data, or AI platforms
Proven experience supporting sales-led GTM motions (not just brand/content for traffic)
Strong portfolio demonstrating ability to:
- Simplify complex, technical products
- Tell compelling, insight-led stories
- Write across the full buyer journey
● Experience creating multi-format content, including video, webinars, and interactive assets
● Experience managing agencies, freelancers, and production workflows
● Highly organized with the ability to manage multiple workstreams in a fast-paced environment
Skills
- Strong understanding of:
- SEO fundamentals (keyword strategy, intent mapping, on-page optimization, internal linking)
- Content analytics and performance tracking

Nice to have

Experience marketing to CPG, Consumer Insights, or R&D/Sensory audiences
Familiarity with AI-driven products or data platforms
Light design capability (Figma, Canva)

Benefits

Help scale a next-generation AI platform transforming product experience research
Work at the center of growth and revenue generation
Shape how the company communicates its value globally
Be part of a fast-growing, high-impact global startup

FlavorWiki

FlavorWiki is a digital market research company that is revolutionizing the way the food industry collects, analyzes and leverages consumer insights across all relevant purchase drivers. The FlavorWiki Platform combines advanced data and machine learning techniques with easy-to-use features that facilitate digital communication with consumers, colleagues and suppliers around the world. Using this technology FlavorWiki helps consumer product brands stay competitive and build winning innovations using real consumers, testing real products in real life.Founded in 2017, FlavorWiki has evolved into a 50+ people organization servicing some of the world’s largest multinationals as well as the food industry’s most innovative start-ups. Today FlavorWiki provides the most agile and innovative digital platform for consumer understanding, product testing and digital marketing in the industry, worldwide.

Founded in 2017

Zurich, Zurich, CHE

38 employees (8 in marketing)

business.flavorwiki.com