Responsibilities

• Amplify Doceree’s marketing efforts across LinkedIn (primary focus), Instagram, Facebook, and X (Twitter), while supporting broader content marketing initiatives.
• Develop and execute channel-wise promotion strategies for ongoing campaigns and larger marketing initiatives, ensuring maximum reach, engagement, and lead generation across pharma brands, agencies, and HCP-focused audiences.
• Campaign Amplification: Strategically promote Doceree’s ongoing marketing campaigns, product initiatives (including data, AI, and point-of-care solutions), and thought leadership content through a mix of organic and paid efforts.
• Paid Social & Lead Generation: Plan, execute, and optimize boosted posts and paid campaigns to drive awareness, engagement with a strong focus on LinkedIn and B2B healthcare/pharma audiences.
• Performance Optimization: Track and analyze key social media metrics (engagement, reach, CTR, conversion rates, etc.), providing data-backed recommendations to improve campaign performance and overall marketing impact.
• Audience Targeting & Ad Optimization: Leverage platform-specific targeting tools to effectively reach pharma marketers, agencies, and healthcare professional audiences, ensuring campaigns are optimized for relevance and performance.

Requirements

• 5 years of experience in social media marketing, with a strong focus on B2B brands.
• Proven expertise in LinkedIn advertising, including lead-gen campaigns, audience segmentation, and analytics.
• Hands-on experience in boosting posts and running paid campaigns across LinkedIn, Instagram, Facebook, and X.
• Strong analytical skills with experience using social media analytics tools (LinkedIn Campaign Manager, Meta Ads Manager, Google Analytics, etc.).
• Ability to craft platform-specific strategies that drive engagement and conversions.
• Experience creating social content and visuals using tools such as Adobe Creative Suite, CapCut, or similar platforms.
• Excellent communication and project management skills.
• Experience in healthcare, pharma, or technology marketing is a strong plus.
• Entrepreneurial and adaptable – you are energized by the ambiguity, comfortable building structure where little exists, and motivated by the opportunity to be part of a high-growth company.

Nice To Have

• Experience in healthcare, pharma, or technology marketing is a strong plus.

Benefits

• Competitive salary and bonus
• Stellar health care plan options for you and your family (Medical, Dental & Vision)
• 401K + 4% Matching
• Generous PTO, vacations & sick leave
• Extensive paid parental/maternity leave
• Team events