Responsibilities

• Own the B2B content program end-to-end — strategy, planning, and execution
• Build a structured content plan covering the full buyer journey, from awareness to active consideration
• Identify content gaps and develop original formats from Strava's unique data position: trend reports, audience insight pieces, seasonal stories, and industry narratives
• Produce a high-impact content calendar across owned and distributed channels (organic social, email, events, PR)
• Drive compelling case studies with brand-side leaders and clear ROI proof points
• Align with the SfB marketing team so content feeds into campaigns, events, and outreach
• Collaborate with external comms and PR partners on distribution

Requirements

• Proven B2B content experience — ideally at a platform, media owner, or tech company working with brands and agencies
• Deep understanding of how digital platforms work from the inside: the audience, the product, and the advertising story
• Comfortable using data as a creative input — finding the narrative in a dataset and translating it into content
• Strong editorial judgment and the ability to make decisions independently without heavy oversight
• Experience managing external contributors — writers, designers, creators — without losing the original vision
• An excellent writer and rigorous editor with a clear point of view on what makes B2B content worth reading