Responsibilities

• Assist with research, creation, and curation of content related to our industry to be used in marketing campaigns, newsletters, blogs, website, sales tools, advertisements, partner promotions, and more.
• Ownership of writing projects and operational duties associated with email campaigns and managing the communications calendar, including:
• Be the primary person to create and manage emails campaigns in HubSpot, including managing contact lists, generating post-campaign reports, etc.
• Coordinate with other departments to create and send requested emails.
• Post internal notifications of communications via SharePoint to keep employees informed of outgoing emails.
• Manage the marketing email inbox and route to team members as needed.
• Support internal departments in their outreach and messaging efforts to customers.
• Coordinate ongoing/recurring projects involving other teams.
• Coordinate email campaigns and use of marketing materials with vendor partners, agent associations, and networks.
• Coordinate with web designers, graphic designers, etc. when needed on projects.

Requirements

• Minimum of 3 years professional writing experience for a business audience
• Bachelor's degree in Marketing/Communications/English or related field, or equivalent experience
• Portfolio of prior communications you have written or helped create
• Experience working on a marketing team to create/execute campaigns
• Razor-sharp writing chops
• A journalist's mindset: curious, resourceful, able to dig for the real narrative
• Project management skills to juggle multiple initiatives
• Obsessive about details
• Tech-savvy, adaptable, and unafraid to experiment
• Agility to respond to changing needs and priorities

Preferred

• Experience in a B2B marketing environment
• Experience or familiarity with the insurance and software industry
• Experience using marketing email/contact/website software (HubSpot, Mailchimp, etc) and execution of marketing campaigns
• Experience with other software in the marketing technology stack
• WordPress
• Google Analytics
• Google Search Console
• Understanding of modern SEO
• Eye for clean design and/or experience working with designers

Benefits

• Medical / Dental / Vision (100% paid for employee, generous for dependents)
• 4 weeks PTO, increases incrementally (unlimited PTO after 10 years)
• 12 company holidays
• 401K with match