Responsibilities

• Short form video scripts
• Write the scripts behind reels, shorts, and vertical ads: hook, body, payoff, call to action
• Write hooks that earn the first three seconds, and multiple hook variants per concept so the media buyer has something to test
• Write for the format. A script that reads well on paper and dies on camera is a failed script
• Write to the creator or the client owner delivering it, in their voice, not yours
• Ad scripts and ad copy
• Ad scripts, angles, and primary text across Meta and Google
• Multiple angles per offer, built to be tested against each other rather than picked by taste
• Rework what is fatiguing based on what the performance data says, not on what you liked writing
• VSLs and long-form sales copy

Requirements

• Short form video scripts are a hard requirement. You have written scripts that got produced and ran. Bring them. This is the first thing we look at and a portfolio without them does not move forward.
• 2+ years writing direct response copy, ideally agency side across several clients at once. One in-house brand is a different job.
• VSL experience. You have written at least one long-form video sales letter from start to finish and you can walk us through why it was built the way it was.
• Ads, landing pages, email, and SMS. You have shipped all four, and you understand how they connect rather than treating them as separate assets.
• Voice switching. A med spa, a boutique hotel, and a roofing company in the same week, and none of them sound like you.
• You write to a number. Conversion rate, cost per lead, click through, booked appointments. You have seen your copy tested and you have been wrong before and fixed it.
• AI-native. You use AI daily to move faster, and you know the difference between using it as a drafting tool and passing raw output off as finished work. We can tell.
• Native or near-native written English. You are writing customer-facing copy in English all day.
• Able to work 9am to 5pm PST, US-based, sole full-time commitment.