Responsibilities

• Short-form Content Execution
• Develop creative and compelling copy for integrated marketing campaigns - including paid media/advertising, email, social, and demand generation initiatives - that drive awareness and engagement.
• Long-form Content Creation -
• Own the production of long-form content tailored to midmarket audiences - including blog posts, webpages, case studies, and more. You write with clarity, adapt tone for different formats, and review others' work with a sharp eye for quality and consistency.
• Brief Review & Intake
• Serve as the first line of review for incoming content project briefs, ensuring requests are clear, complete, and actionable before work begins.
• Cross-Functional Collaboration
• Partner with product marketing, demand generation, sales, and design teams to gather input, stay aligned on priorities, and ensure content reflects the latest messaging and campaign direction.
• Team Support & Feedback
• Review the work of supporting midmarket content managers and provide clear, constructive feedback that sharpens their output and keeps deliverables on track.

Requirements

• Background in writing and editing for integrated marketing campaigns, with expertise in paid media/advertising and email writing
• A strong writing portfolio that demonstrates your ability to make complex technology clear, engaging, and audience-appropriate
• Preferably 5 years of experience in B2B content marketing, ideally within networking, enterprise technology, or a related technical domain

Preferred

• Familiarity with midmarket or SMB audience dynamics and what resonates with their buyers
• Experience managing multiple content deliverables simultaneously in a fast-paced environment
• Background in using AI tools in your content workflows to accelerate and improve the content creation process
• A sharp editorial eye with experience reviewing and providing feedback on others' work
• Self-starter mindset with strong attention to detail and a commitment to delivering quality on deadline
• Experience working in project management software tools such as Workfront or Asana
• Bachelor's degree in Marketing, Communications, Journalism, or a related field

Benefits

• U.S. employees are offered benefits, subject to Cisco’s plan eligibility rules, which include medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long-term disability coverage, and basic life insurance. Please see the Cisco careers site to discover more benefits and perks. Employees may be eligible to receive grants of Cisco restricted stock units, which vest following continued employment with Cisco for defined periods of time.
• U.S. employees are eligible for paid time away as described below, subject to Cisco’s policies:
• - 10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees
• - 1 paid day off for employee’s birthday, paid year-end holiday shutdown, and 4 paid days off for personal wellness determined by Cisco
• - Non-exempt employees** receive 16 days of paid vacation time per full calendar year, accrued at rate of 4.92 hours per pay period for full-time employees
• - Exempt employees participate in Cisco’s flexible vacation time off program, which has no defined limit on how much vacation time eligible employees may use (subject to availability and some business limitations)
• - 80 hours of sick time off provided on hire date and each January 1st thereafter, and up to 80 hours of unused sick time carried forward from one calendar year to the next
• - Additional paid time away may be requested to deal with critical or emergency issues for family members
• - Optional 10 paid days per full calendar year to volunteer
• - For non-sales roles, employees are also eligible to earn annual bonuses subject to Cisco’s policies.