Content Marketing Manager

Responsibilities

• Partner with our sales, service, and marketing teams to identify content gaps and opportunities
• Develop and maintain a suite of sales tools, including sales presentations and pitch decks, product one-pagers, case studies, customer success stories, video testimonials and demos, and repeatable educational events
• Work with distribution partners to co-brand materials and create scalable processes
• Track and analyze content effectiveness, including soliciting sales feedback, to update and improve materials during a long-relationship-based sales cycle
• Adhere to established brand standards, using a consistent voice across all content
• This role will be based in our Marlborough, MA office. We offer a hybrid work schedule with 4 days in the office; and 1 day remote where it makes sense to do so.
• The ideal candidate is a strong storyteller, who understands how to translate complex ideas into clear, persuasive materials

Requirements

• Bachelors’ degree in Marketing, Communication, Journalism, Writing, or other applicable field, or a combination of other relevant education and experience
• 5+ years of experience in creating B2B sales materials and collaborating with a sales organization
• Ability to translate technical information into engaging stories for different audiences
• Strong writing, editing, and communication skills, including ability to conceptualize and script video content. Samples will be requested.
• Ability to multi-task and manage multiple projects while keeping a strong attention to detail
• Advanced MS Word and PowerPoint skills, including working with branded PowerPoint templates
• Ability to travel occasionally to company events

Preferred

• An eye for visual and video design and ability to communicate with design vendors
• Ability to synthesize various ideas into concrete steps and map them out. Capacity to move easily between listening to stakeholders, creating content strategy, and executing on marketing projects.

Benefits

• Health, Dental, Vision, Life, Disability, Wellness, Paid Time Off, 401(k) and Profit-Sharing plans
• Eligible to participate in annual discretionary bonus
• Employer funded health savings account