Content Marketing Manager

Salt Lake City, UT (Remote)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive content ecosystem ownership for a fintech retirement product, managing 1,000+ assets and ensuring alignment with positioning across web, sales, and partner materials.

  • Primary ownership: manage and optimize the content library and materials.
  • Must-have: 3–5 years in content marketing with asset-management experience.
  • Standout: Experience aligning web, sales, and partner content with product positioning.

Job Description

Responsibilities

  • Manage a large and complex content library (1,000+ assets)
  • Ensure content is accurate, compliant, aligned with current product positioning and consistent across variations
  • Proactively identify outdated, redundant, or underperforming materials
  • Continuously refine content, including sales decks, flyers, partner materials, and proposal content; use feedback from sales and partners to drive improvements
  • Identify gaps in the content ecosystem and propose structured solutions
  • Partner closely with channel managers to support partner-facing initiatives
  • Bring discipline to prioritization and version control
  • Manage ongoing website content updates and ensure site reflects current positioning
  • Maintain consistency between web, sales, and partner materials
  • Experience with Bynder or similar asset management software preferred

Requirements

  • Experience in the retirement industry with an understanding of 401(k) terminology
  • 3-5 years of content marketing experience
  • Experience managing a content library or marketing asset system
  • Strong writing and editing skills
  • Exceptional organizational skills
  • Ability to operate both independently and collaboratively in a fast-paced environment
  • Experience supporting B2B sales
  • Working knowledge of Google tools, ClickUp or similar task management software, and Canva

Preferred

  • Experience with Bynder or similar asset management software

Benefits

  • A standout 401(k) plan (naturally!).
  • Generous stock options—share in our growth and success.
  • Flexible work environment—choose where you’re most productive.
  • Excellent benefits, including medical, dental, and vision.
  • Flexible hours—because great work doesn’t always happen 9–5.
  • Ple nty of PTO—we value work-life balance.
  • A fully stocked kitchen when you’re in the office.
401GO logo

401GO

401GO is a fintech retirement benefit platform. Using our proprietary automation technology, we have substantially simplified the setup and administration of a 401(k), reducing day-to-day work and driving down costs. We never automate relationships. We collaborate with financial advisors, payroll providers, benefits brokers and more to create the most beneficial solution for clients. And, in the unlikely event that you need help, we’ll be there. Our industry-leading support team is available by phone, email or chat.

Founded in 2017
West Jordan, Utah, USA
88 employees (7 in marketing)

Traffic Signals

Monthly Visitors
44.5K
Monthly Google Ads Budget
$44.2K
Traffic Source Mix
Search
20.4%
Direct
75.9%
Referral
3.2%
Social
0.1%
Paid
0.3%

Headcount Trend

Current headcount: ~88

Marketing Team

Marketing Team Size
7 (8% of company)
Median Career Experience
14 years
Median Tenure
1.7 years

Funding

Total Funding
$47M
Last Raise
$33M
Series B, 3 months ago

Funding History

  • Dec 2025
    Series B • $33M
  • Apr 2024
    Series A • $12M
  • Aug 2021
    Seed • $2M

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