Company overview

401GO is a fintech retirement benefit platform. Using our proprietary automation technology, we have substantially simplified the setup and administration of a 401(k), reducing day-to-day work and driving down costs. We never automate relationships. We collaborate with financial advisors, payroll providers, benefits brokers and more to create the most beneficial solution for clients. And, in the unlikely event that you need help, we’ll be there. Our industry-leading support team is available by phone, email or chat.
Founded in 2017
West Jordan, Utah, USA
88 employees (7 in marketing)

Salaries

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People

Headcount trend

Company growth over the last 12 months

Headcount +60% year over year

Funding

Total funding

$47M

Last raise

$33M

Series B, 3 months ago

Funding history

Dec 2025

Series B 401GO · $33M

Apr 2024

Series A 401GO · $12M

Aug 2021

Seed Round 401GO · $2M

Audience

Monthly website visitors
44.5K
Month over month-31.7%
Quarter over quarter-35.2%
Top sourceDirect (75.9%)
Ad budget per month$44.2K
Average search rank48.8
Traffic source mix
Direct
75.9%
Search
20.4%
Referral
3.2%
Paid referral
0.3%
Social
0.1%

LinkedIn followers

Follower count and growth

Total followers

3.3K

12-mo growth

+40%

Monthly growth

+5.2%

News

Links