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401GO

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Company overview

401GO is a fintech retirement benefit platform. Using our proprietary automation technology, we have substantially simplified the setup and administration of a 401(k), reducing day-to-day work and driving down costs. We never automate relationships. We collaborate with financial advisors, payroll providers, benefits brokers and more to create the most beneficial solution for clients. And, in the unlikely event that you need help, we’ll be there. Our industry-leading support team is available by phone, email or chat.
Founded in 2017
West Jordan, Utah, USA
88 employees (7 in marketing)
401go.com

Salaries

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People

Founders and leadership

Dan Beck
Dan Beck
Co-Founder | CEO
At the company for 9 years
Jared Porter, QKC®, QKA®
Jared Porter, QKC®, QKA®
Co-Founder
At the company for 7 years 1 month

Marketing leadership

Melissa P.
Melissa P.
Director of Marketing
At the company for 1 year 10 months
Jennifer Stott
Jennifer Stott
Advisor Channel Marketing Manager
At the company for 4 years 10 months
Alisha Ann Archibald
Alisha Ann Archibald
Event Marketing Manager
At the company for 1 year 10 months

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$47M

Last raise

$33M

Series B, 3 months ago

Funding history

Dec 2025

Series B 401GO · $33M

Apr 2024

Series A 401GO · $12M

Aug 2021

Seed Round 401GO · $2M

Audience

Monthly website visitors
44.5K
Month over month-31.7%
Quarter over quarter-35.2%
Top sourceDirect (75.9%)
Ad budget per month$44.2K
Average search rank48.8
Traffic source mix
Direct
75.9%
Search
20.4%

News

Technology and the Small Plan Market with 401GO’s Sue Hardy and Cheryl Morrison Deutsch
Nov 3, 2025 • 401k Specialist
401Go Program to Match Retirement Plan Sponsors, Advisers
Sep 9, 2025 • planadviser
401Go Initiative Connects Retirement Plan Sponsors with Advisers
Sep 9, 2025 • plansponsor

Links

401go.comLinkedInCrunchbase

Loading insights...

Headcount +60% year over year
Referral
3.2%
Paid referral
0.3%
Social
0.1%

LinkedIn followers

Follower count and growth

Total followers

3.3K

12-mo growth

+40%

Monthly growth

+5.2%

401GO insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
2017
Headquarters
West Jordan, Utah
Employees
51-200
60% growth last 12mo
Marketing team
7
8% of company
6 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Series B–like · Growing 60% last 12 months · Mid-stage · Recently funded
Trend
2021-09-27 -> 2025-11-24
Headcount (12 months)
+60%
Last funding round
3 months ago
Negative news (120 days)
0
Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
44.5K
Month over month-31.7%
Quarter over quarter-35.2%
Top sourceDirect (75.9%)
Traffic source mix
Direct
75.9%
Search
20.4%
Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result
6 competitor sites
Search traffic: 1.4K organic clicks / 4K paid clicks
Organic competitors
0
Paid competitors
5
Keyword change
+322
Ad budget per month
$44.2K
Average search rank
48.8
Paid competitors5

G2 quick view

Shows G2 rating and review trend.

Main result
9.6 / 5
137 reviews saved
Reviews month over month
—
Reviews quarter over quarter
+18.1%
Reviews year over year
—

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Marketing team size

Shows saved marketing team size.

7
8% of the company • 6 saved marketing people

Average years of experience

Shows typical years of experience across saved people.

14 years
Based on 23,989 people.

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 7.

Funding

Shows saved funding data.

Total funding
$47M
Last raise
Series B
3 months ago
Funding details
Amount raised
$47M
Last round
Series B
Last fundraise
3 months ago

News

Shows saved company news.

Technology and the Small Plan Market with 401GO’s Sue Hardy and Cheryl Morrison Deutsch
Nov 3, 2025 • 401k Specialist
401Go Program to Match Retirement Plan Sponsors, Advisers
Sep 9, 2025 • planadviser
401Go Initiative Connects Retirement Plan Sponsors with Advisers
Sep 9, 2025 • plansponsor
3.2%
Paid referral
0.3%
Social
0.1%

Total followers

3.3K

12-mo growth

+40%

Monthly growth

+5.2%

Open positions2 open marketing positions

401GO logo

Senior Marketing Project Manager

401GO

Sandy, UT (Hybrid)

In-houseFull-timeSenior level8+ years exp.
5 months ago
401GO logo

Content Marketing Manager

401GO

Salt Lake City, UT (Remote)

In-houseFull-timeMid level3+ years exp.
5 months ago