Responsibilities

• Own Channel Strategy: Lead partner messaging, GTM strategy, and partner segmentation to maximize market reach.
• Develop Co-Marketing Programs: Design and execute integrated campaigns, including webinars, email plays, digital events, and partner-led initiatives.
• Collaborate Cross-Functionally: Work closely with Sales, Product, and Partner Management to build compelling integration narratives and drive adoption.
• Performance Tracking: Monitor and report on partner-sourced and influenced revenue, as well as overall campaign ROI.
• Maintain Brand Integrity: Ensure all partner assets comply with brand standards and regulatory guidelines.
• Build Partner Enablement: Create high-impact resources including launch kits, integration one-pagers, sales scripts, and co-branded collateral, as needed.

Requirements

• 8+ years of experience in partner, channel, or B2B marketing
• Exceptional Writing Skills: Ability to craft persuasive copy for diverse audiences, from technical integration summaries to high-conversion emails
• Technical Proficiency: Hands-on experience with HubSpot (marketing automation/CRM)
• Design & Creative Tools: Proficient in Canva and Adobe Creative Cloud to develop or tweak professional marketing assets
• Strategic Execution: Proven ability to create sales-oriented content and scalable partner programs
• Collaboration: Experience working cross-functionally with Sales, Product, and RevOps teams
• Analytical Mindset: Data-driven approach with comfort reporting on pipeline performance and partner KPIs

Preferred

• Payroll Experience: Direct experience in the payroll or HCM space is highly preferred but not required
• Industry Background: Experience in fintech or B2B SaaS
• ClickUp (project management) experience preferred

Benefits

• A standout 401(k) plan
• Generous stock options—share in our growth and success
• Flexible work environment—choose where you’re most productive
• Excellent benefits, including medical, dental, and vision
• Flexible hours—because great work doesn’t always happen 9–5
• Plaenty of PTO—we value work-life balance
• A fully stocked kitchen when you’re in the office