Content Marketing Lead

USA (Remote)

Salary Not AvailableMid Level4+ years expFull time

Posted 4 months ago

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Job Summary

Drive the creation and governance of Writesonic's AI-driven content engine for a B2B SaaS audience, turning data into publishable pieces across blogs, reports, case studies, and product content.

  • Must-have: 4+ years in B2B SaaS content marketing with proven pipeline impact
  • Standout: Access to 500M+ proprietary data and ability to define a new content category
  • Standout: Experience ghostwriting for founders and producing enterprise-grade content across formats

Job Description

Drive the creation and governance of Writesonic's AI-driven content engine for a B2B SaaS audience, turning data into publishable pieces across blogs, reports, case studies, and product content.

  • Write various content pieces per month: blog posts, guides, data studies, industry analysis
  • Ghostwrite the founder's LinkedIn posts (5x/week) with data insights, customer wins, and industry takes
  • Package proprietary data from 500M+ AI conversations into research reports that journalists cite and marketers share
  • Create social content for product launches, partnerships, and company milestones
  • Write and ship a weekly newsletter with original insights
  • Develop long-form whitepapers and benchmark reports
  • Build comparison and alternative pages that rank and convert
  • Write guest posts and contributed articles for Search Engine Journal, Search Engine Land, and similar publications
  • Write case studies with real metrics
  • Create one-pagers, battlecards, and ROI frameworks

Requirements

  • 4+ years in B2B SaaS content marketing, ideally at companies in $2M-$20M ARR range
  • Published portfolio showing range: blog posts, case studies, data-driven research, social content
  • Has written for a technical audience (SEO, marketing ops, growth) without dumbing things down or using jargon
  • Can write a compelling 2,000-word article in a day, not a week
  • Experience ghostwriting for founders or executives on LinkedIn/Twitter
  • Has created content that directly generated pipeline or influenced deals (not just page views)
  • Understands SEO deeply enough to write content that ranks, not just reads well
  • Comfortable interviewing customers for case studies and extracting the metrics that matter
  • Power user of AI tools. Uses AI to go 3x faster, not to produce generic output
  • Strong editorial eye. Can self-edit ruthlessly. Hates filler, fluff, and AI-sounding copy

Preferred

  • Background in SEO, GEO, or AI search (you already understand the category)
  • Experience at a company where you were the first or only content person
  • Active personal blog, newsletter, or LinkedIn presence
  • Has worked with data teams to turn proprietary datasets into published research
  • Experience creating content for both self-serve and enterprise audiences

Benefits

  • remote-first culture with flexibility and ownership
  • Access to 500M+ conversations of proprietary data. No other content marketer in this space has this
  • Why Join Writesonic?
Writesonic logo

Writesonic

4.8 Glassdoor

Writesonic is the complete GEO/AEO platform that tracks your brand's AI search visibility, identifies where competitors beat you, and executes the fixes—creating new content, refreshing existing pages, earning citations, and engaging on Reddit.In partnership with Microsoft, we're helping brands improve their presence on AI Search i.e. GEO (Generative Engine Optimization) - because 89% of B2B buyers now use AI for research, and if you're not in those answers, you're not in the deal.What Writesonic does differently:We don't just track AI visibility - we fix it. Our GEO platform shows exactly where ChatGPT and 10+ other AI platforms mention competitors instead of you, then gives you the playbook:- Which high-authority sites AI trusts (TechRadar, Reddit, etc.)- What content actually gets cited and why- How to fix technical barriers blocking AI crawlers- Real AI search volumes from 120M+ conversationsPlus AI agents that automate your entire marketing workflow - SEO and content strategy, content creation and optimization, distribution. What takes teams weeks, we do in hours.Used by 13,000+ marketers. 15,000+ five-star reviews across G2, Trustpilot, and Capterra.Backed by YC and leading investors:- HOF Capital (Uber, Stripe, Alibaba)- Rebel Fund (founded by Instacart, Reddit founders)- Soma Capital (Deel, Rippling, Razorpay)- Amino Capital (Zoom, Webflow, Rippling)

Founded in 2021
San Francisco, California, USA
118 employees (56 in marketing)
97% recommend to a friend

Traffic Signals

Monthly Visitors
685.3K
Monthly Google Ads Budget
$131.9K
Traffic Source Mix
Search
42.2%
Direct
49.4%
Referral
6.5%
Social
1.3%
Paid
0.5%

Headcount Trend

Current headcount: ~118

Marketing Team

Marketing Team Size
51 (43% of company)

Funding

Total Funding
$2.6M
Last Raise
$2.5M
Seed, 4 years ago

Funding History

  • Sep 2021
    Seed • $2.5M
  • Aug 2021
    Pre Seed • $125K

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