Responsibilities

• Develop and own Scratch’s content strategy, including SEO and AEO frameworks, editorial calendar, and content-to-pipeline attribution model.
• Understand and drive performance through our content-to-pipeline funnel, including audience segmentation, content engagement, pipeline attribution, and deal influence to continuously refine strategy and prioritize resources.
• Own the editorial calendar and ensure a consistent cadence of SEO-informed content including blog posts, case studies, whitepapers, and more.
• Ideate, create, and maintain sales enablement materials that help the sales team engage, educate, and convert prospects including interactive demos, one-sheeters, and more.
• Manage and produce email content in HubSpot that delivers the right message to the right audience at the right time.
• Lead social short-form content for various channels, including Facebook, Instagram, LinkedIn, Tiktok, and more.
• Own webinar strategy and execution from topic development through post-event follow-up, including presentation content and bite-sized features that extend their reach.
• Source and build customer testimonials in a variety of formats, including quotes, case studies, video testimonials, and more.
• Collaborate with cross-functional teams including sales, customer success, product, business intelligence, our dedicated design agency, and more.
• What We Are Looking For