Content Marketing Lead

USA (Remote)

$140K/yr – $150K/yrSenior Level

Posted 4 weeks ago

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Job Summary

Own content strategy and storytelling for Remote by turning complex HR and finance topics into durable, evidence-led assets and narratives, while aligning with insights, product, and executives to back ideas with data.

  • Content Engine: Build and curate a durable library of articles, data stories, tools, and video mapped to HR and finance personas and journeys.
  • Storytelling & POV: Define a distinctive Remote voice and thought leadership to resonate from audits to scaling teams.
  • Collaboration & Craft: Interview and ghostwrite with executives and experts, ensuring high quality and async coordination across channels.

Job Description

Responsibilities
  • Build out our content library. Plan and create a coherent, durable body of assets — articles, data stories, interactive tools, guides, video — mapped to the personas and journeys that matter most, and prioritized ruthlessly against impact.
  • Shape the stories that define Remote. Craft narratives that engage audiences across HR and finance, turning complex topics like compliance, FX, worker classification, and global hiring into content people actually want to read and share.
  • Set our thought leadership and storytelling approach. Build a distinctive point of view and style that differentiates Remote from competitors and resonates from the CFO worried about an audit to the People leader scaling into a new market.
  • Turn data and expertise into content. Partner with insights and product teams to find the story in the numbers and build assets that lead with evidence and a defensible thesis.
  • Collaborate with experts and execs. Interview, ghostwrite for, and package the knowledge of internal experts, executives, and external partners into content that informs, inspires, and converts.
  • Own quality and consistency. Uphold the standard for craft, voice, and accuracy across everything we publish, and develop a clear view on cadence and channel strategy.
Requirements
  • A seasoned content marketer who has set editorial direction at B2B companies, not just executed it.
  • A genuine writer at the top of their craft, with a clear, evidence-led voice and a strong narrative instinct (a journalism or editorial background is a plus).
  • Strong commercial judgment: you connect content to a persona, a pain point, a funnel stage, and a measurable outcome — and can defend those choices.
  • Fluency across B2B SaaS audiences in HR, finance, fintech, payroll, or compliance-adjacent categories — or the curiosity and rigor to own a technical category fast.
  • Comfort with data: you can read a data pack, find the story, pick the hero stat, and brief the visuals that bring it to life.
  • A collaborator and interviewer who can draw insight out of busy experts and turn it into something that sounds like them, only sharper.
  • Deep self-direction and ownership in an async, globally distributed team.
Preferred
  • A journalism or editorial background is a plus.
Benefits
  • work from anywhere
  • flexible paid time off
  • flexible working hours (we are async)
  • 16 weeks paid parental leave
  • mental health support services
  • stock options
  • learning budget
  • home office budget & IT equipment
  • budget for local in-person social events or co-working spaces
Remote logo

Remote

Talent is everywhere. Opportunity is not. Remote's mission is to create opportunity everywhere, empowering employers to find and hire the best talent, and enabling individuals to build financial and personal freedom. Remote is the all-in-one HR and payroll platform to find, hire, manage, and pay your entire team everywhere. Whether onboarding your first cross-border hire or scaling across continents, Remote delivers enterprise-grade compliance, intuitive design, and dedicated local expertise. With one platform for every contract, payslip, and regulation, Remote helps you grow without borders through our comprehensive set of core solutions including, HRIS, payroll, international employment, contractor management, and more. Whether you’re just starting your global journey, or looking to optimize your existing operations, sign up or book a demo - and see how Remote makes global HR simple.

Founded in 2019
San Francisco, California, USA
12K employees (1,991 in marketing)