Responsibilities

• You\'ll be responsible for how Mighty shows up in the world
• Short-form video is the centerpiece, and the production stack is AI-native
• Ship more videos in a week than legacy consumer brands ship in a quarter
• Turn the structural unfairness of personal injury into content people can\'t stop sharing
• Dramatize real settlements to illustrate the system (e.g., Monique\'s $30,000)
• Find new ways every week to make people see a system they\'ve been trained not to look at
• Define the function, the voice, the velocity, and the AI stack for the marketing function
• Own AI-native video at high volume: concept, script, shoot, generate, edit, ship daily
• Own organic social across TikTok, Instagram, YouTube Shorts, X, LinkedIn, Reddit: write, post, reply in comments, manage DMs, pitch stories, build relationships with reporters/podcasters/creators
• Manage tone, taste, and trust to keep the voice human and clear
• Measure performance: track what works, kill what doesn’t, double down fast

Requirements

• A portfolio or body of work with measurable performance (years of experience not the bar; hits matter)
• Experience shipping real, performant video using Sora, Veo, or Runway
• Experience automating content ops using Claude, ChatGPT, n8n, Zapier, or equivalent tools
• Ability to think in AI workflows and not just use AI tools
• Strong taste and the ability to articulate why content lands
• Storytelling ability to make sensitive or technical topics clear in 30 seconds
• Comfortable pitching reporters cold
• Resourceful, opinionated, energized by zero-to-one ambiguity
• Willingness to work in a zero-to-one, founder-led environment

Preferred

• Experience in consumer advocacy or legal-tech spaces is a plus
• Familiarity with reporting, podcasts, or creator outreach in relevant topics
• Ability to operate in a founder-led, zero-to-one environment
• Track record with organic PR without paid spend

Benefits

• Unlimited AI tooling budget: every model, every creative app, day-one access to anything new.
• 401(k) with a partial company contribution
• Health, Vision, and Dental benefits
• Stock options
• Flexible PTO - take time when you need it!
• L&D opportunities
• Lunch provided in-person at the NYC office
• And more