Responsibilities

• Lead and implement a comprehensive content strategy that supports Kintone’s product, mission and overall brand presence.
• Oversee all brand assets and production requirements: emails, event assets, social media, paid ads, videos, customer stories, eBooks, whitepapers, webinars etc.
• Create a robust content calendar and distribution process in collaboration with Marketing, Sales, Customer Success, and Global Website teams.
• Lead the concept, creation and briefs for our performance marketing ads — working closely with growth team on user journey, targeting and ad performance.
• Manage external contributors, freelancers and partnerships from sourcing, briefs, contracts, to final edits.
• Own marketing initiatives such as monthly newsletters, blogs, social media posts, nurturing drip campaigns etc., including hands-on copywriting and graphic designing as needed.
• Track, measure, and report performance with data and result oriented suggestions to key stakeholders.
• Research latest trends to optimize content using best practices in SEO and CRO to drive organic traffic and conversions on the website.
• Maintain brand voice and messaging consistency across all channels.

Requirements

• 4+ years of proven experience in content marketing, with a focus on strategy and execution. Experience within a tech company or B2B setting is a plus.
• Bachelor’s degree in Digital Communications, Marketing, Business, Journalism, English, Creative Writing, or related field.
• Advanced expertise in copywriting, graphic design, and storytelling, with demonstrated ability to tailor tone, voice, and messaging for varied audiences and platforms.
• Strong proficiency in SEO initiatives and CRO best practices.
• Experience with CMS platforms (e.g., WordPress), CRM and marketing automation tools (e.g., HubSpot), design software (e.g., Adobe Creative Cloud, Canva), and reporting/analytics tools including Google Analytics, Miro, and Excel.
• Experience developing and executing against a cohesive roadmap with strong project management skills, managing multiple initiatives simultaneously.

Preferred

• Understanding of front-end web technologies (HTML, CSS, JavaScript) and technical SEO requirements to effectively manage website operations and improve backend performance and search visibility.
• Strong interest in Low-Code/No-Code (LCNC) platforms and emerging technologies, with a curiosity-driven mindset toward digital innovation and process optimization.
• Previous experience working for a Japanese company or collaborating with Japanese partners, demonstrating familiarity with Japanese business culture, communication styles, and operational processes.
• Professional or business-level proficiency in Japanese, with the ability to communicate effectively in written and verbal contexts.
• Spanish language proficiency is a plus but not required.