Responsibilities

• Create short-form video and social content (TikTok, Instagram Reels, YouTube Shorts) that speaks authentically to college athlete experiences
• Develop content themes and series rooted in real athlete stories, research findings, and sport psychology concepts, translated into language peers actually use
• Test and iterate on organic content to identify what resonates; track performance, document learnings, and build a repeatable playbook the team can scale
• Collaborate with Journai’s leadership team to shape messaging, positioning, and go-to-market strategy for the DTC launch
• Use AI-assisted workflows (ChatGPT, Canva AI, CapCut, and similar tools) to move quickly without sacrificing quality
• Participate in weekly content sprints: brainstorm, create, publish, and review what’s working in short feedback cycles
• Contribute to building the content engine from the ground up — this is a startup, so ideas ship rather than sit in a folder
• Represent Journai with authenticity and care, recognizing our audience is often navigating real mental and emotional challenges

Requirements

• Education: Currently pursuing or recently completed a degree in Marketing, Communications, Sport Management, Psychology, Journalism, or a related field. Relevant background through lived experience is equally valued.
• Experience: Personal or creative experience producing short-form video content (TikTok, Reels, Shorts). A current or recent college athlete, or someone deeply embedded in athlete culture, is strongly preferred.
• Skills: Excellent verbal and written communication, with a natural instinct for storytelling; Comfort on camera and a working knowledge of short-form video platforms and trends; Curiosity about AI tools and willingness to learn new content workflows
• Self-starter who can identify opportunities and act without waiting for direction; Ability to translate complex ideas (research, psychology, athlete experiences) into accessible, engaging content
• Strong collaboration skills and the ability to give and receive honest feedback; Interest in mental performance, athlete wellbeing, and the intersection of sport and technology
• Note: This is a strong signal for someone comfortable in high-collaboration environments and with a bias for experimentation

Preferred

• A current or recent college athlete, or someone deeply embedded in athlete culture, is strongly preferred.