Responsibilities

• Developing multi-channel content strategies that align with business goals and the buyer's journey. This includes managing an editorial calendar to ensure a consistent publishing cadence.
• Writing and producing high-quality assets such as videos, blog posts, white papers, case studies, social media updates, email newsletters, and video scripts.
• Implementing on-page SEO best practices to increase organic visibility and search engine rankings.
• Managing content across various platforms, including company websites, social media accounts, and email marketing tools like Mailchimp.
• Using tools like Google Analytics to track key metrics—such as traffic, engagement, and conversion rates—to measure ROI and refine future strategies.
• Working closely with cross-functional teams, including designers, product marketers, and sales professionals, to ensure brand consistency.

Requirements

• Previous experience in marketing, journalism, broadcast, or other related fields
• Familiarity with quantitative and qualitative data collection
• Strong analytical and critical thinking skills
• Strong communication and presentation skills
• Ability to work well in teams
• Writing & Editing : Exceptional storytelling and video editing skills and the ability to adapt tone and voice for different audiences and mediums
• Technical Proficiency : Hands-on experience with content management systems (CMS) like WordPress, social media management platforms, and SEO tools, along with Adobe Creative Suite and video editing software
• Analytical Thinking : Ability to interpret complex data and translate insights into actionable marketing tactics
• Project Management : Strong organizational skills to manage multiple deadlines and coordinate with internal/external contributors
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