Responsibilities

• Deliver and optimise SEO/GEO‑focused content that positions Westfield Health as a trusted thought leader.
• Plan, write and repurpose high‑quality content across blogs, web pages, reports, infographics and video.
• Lead keyword research, on‑page optimisation and AI‑search performance improvements.
• Analyse content performance using tools like Google Analytics, SEMrush and Search Console to drive continual optimisation.
• Shape on‑site content strategy using user behaviour insights, search intent and data patterns.
• Collaborate with PR, marketing and subject experts to deliver joined‑up, high‑impact content.
• Drive the blog strategy, prioritising SEO‑led topics and new features to boost engagement and conversions.
• Stay ahead of SEO, GEO and generative AI trends, proactively testing and implementing new ideas.

Requirements

• Curious, proactive mindset with a drive to test new ideas and stay ahead of emerging trends and technologies.
• Strong SEO/GEO expertise, including keyword planning, on‑page optimisation, technical SEO principles and EEAT best practice.
• Excellent writing skills, able to produce clear, accurate copy in multiple styles across a range of channels.
• Self‑starter who can work independently, manage timescales and take initiative.
• Experience using CMS platforms (ideally WordPress) and SEO tools such as SEMrush, Google Analytics and Search Console, plus the ability to use customer and market insights to shape content.

Preferred

Benefits

• £28,000 - 32,000.00 dependent on experience
• Matched pension scheme
• Health Cash Plan
• Westfield Rewards
• Surgery Choices Private Health Insurance
• Free use of onsite gym
• 25 days annual leave plus 1 in lieu of Christmas period.
• Cycle to work scheme