Responsibilities

• Develop and own strategic SEO and GEO roadmaps across several domains, markets and business priorities.
• Lead high-impact SEO/GEO search initiatives and frameworks that drive business impact and growth through clear implementation, QA, measurement and optimization.
• Identify and prioritize SEO and GEO initiatives across on-site, off-site, technical, and emerging search optimization swimlanes.
• Develop complex SEO/GEO experiments to uncover search behavior trends and winning tests that strengthen our traditional and AI search optimization approach.
• Spearhead advanced SEO and competitive analyses, identifying key opportunities and gaps and translating findings into meaningful recommendations and activities.
• Collaborate closely with Performance Marketing, Digital Content, Web Development, UX and Data Analytics to develop emerging strategies, triage issues, and effectively track organic KPIs.
• Establish and define emerging SEO KPIs, standards and best practices to broaden how we track and measure success.
• Serve as a confident and effective communicator, taking complex search concepts and tailoring them into concise, business-focused narratives.
• Stay up-to-date on the latest search and AI search trends, forecasting how shifts and changes may impact our broader strategy.

Requirements

• 5+ years of professional SEO experience in a B2B environment, with a proven track record of successful organic growth.
• Advanced knowledge of technical SEO, content optimization, organic authority building, keyword and topic cluster research and search intent.
• Strong interest and hands-on experience in developing optimization strategies for AI and emerging search experiences and platforms.
• Proven mastery of SEO and analytics tools like Google Search Console, Ahrefs, Semrush, Google Analytics 4, ScreamingFrog or similar tools.
• Expertise in lead management and flows, with hands-on experience in CRM platforms like Salesforce and HubSpot.
• Demonstrated ability to approach initiatives with an analytical, data-driven mindset and prioritize activities effectively based on their projected ROI.
• Strong executive communication skills, with the ability to translate complex SEO and GEO data into clear insights and recommendations for non-technical stakeholders.
• Experience leading cross-functional projects involving teams across Content, Web, Analytics, Product Marketing, PR, Design, and other key marketing functions.
• Working knowledge of basic HTML and CSS.
• Self-starter who is driven, organized and can freely collaborate across teams.

Benefits

• Incentive Bonus Plans
• Medical, Dental, Vision benefits
• 401K with Company Match
• 10 Paid Holidays
• Generous Paid Time Off Packages
• Employee Stock Purchase Plan
• Paid Parental & Family Leave
• and more!