Responsibilities

• Write, edit, proofread and update high-quality visitor-facing content, including blog posts, website copy, email newsletters, landing-page copy and other digital materials.
• Maintain the department’s master editorial and email calendars, track deadlines, collect inputs and confirm that approved content and assets are ready for publication.
• Build, test, schedule and deploy email campaigns using approved templates, audience segments and quality-assurance procedures.
• Coordinate recurring email content with internal stakeholders, including gathering copy and assets, routing drafts for review and documenting approvals.
• Publish and maintain website content in the content management system, following SEO, accessibility, linking and formatting best practices established by the team.
• Support content-related projects such as photo and video shoots, e-marketing campaigns and contracted assignments by coordinating timelines, logistics, deliverables and approvals.
• Organize, tag and maintain Louisville Tourism’s library of photos, videos, copy and other owned assets so materials are accurate, searchable and easy to distribute.
• Coordinate and develop regular educational content for the 78 Social program in partnership with appropriate team members and subject-matter experts.
• Assist with content research, fact-checking and identification of timely Louisville stories, seasonal opportunities and audience interests.
• Collaborate in the department’s integrated content planning process, ensuring alignment across social, web, email, public relations and campaign content.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, English or a related field, or an equivalent combination of education and relevant experience.
• One to three years of experience in content creation, communications, digital marketing, email marketing or a related role.
• Strong writing, editing, proofreading and fact-checking skills.
• Excellent organizational skills with the ability to manage multiple deadlines, details and approval workflows.
• Working knowledge of content management systems, email marketing platforms and digital collaboration tools.
• Basic understanding of SEO, web accessibility and digital content best practices.

Benefits

• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance
• Work Location: In person