Responsibilities

• Manage review platform(s), responses, follow-up, employee recognition
• Oversee Google My Business (GBP) and Local Services (LSA) for CFH, Mahalo, and partnering companies
• Manage dashboard for Digital Brand Management Platforms/Analytics
• PPC, PPL, SEO, and keyword reports - make seasonal/demographic adjustments as needed.
• Lead management - budget, markets, targets
• Lead quality monitoring - negate bad leads for credits
• Direct & discovery impressions
• Create high-quality content for social media along with our reputation specialists
• Photos, anniversaries, promos, contests, on-the-job photos, projects, etc.
• Take photos/videos on jobsites & office/shop
• Approve & review social media content for each month
• Meet biweekly/monthly with our Lead Management and Reputation Specialists: review reporting, trends, current projects, and upcoming projects, making adjustments as needed.
• Strategize with departments/sales for email and social campaigns, website promos, seasonal, and as needed.
• Research new marketing opportunities, identify trends, find inspiration, and create.
• Maintain marketing database
• Create marketing collateral such as brochures, files, and case
• Monitor all social media platforms for comments, negative feedback, customer interactions, etc.
• Google/Search CFH for any content outside our platforms (indeed/LinkedIn, etc.), scrub or manage/neutralize negative content CFH/Partnering companies.
• Create promotional/marketing materials
• Evaluate market trends? (text implies evaluation of market trends)

Requirements

• Bachelor’s degree in marketing, Communications, Business Administration, Digital Media, or a closely related field. An equivalent combination of education and relevant work experience will be considered.
• Experience coordinating internal programs or events and collaborating across departments (HR, Sales, IT) to achieve marketing objectives.
• Basic photo/video capture on-site and/or office environments, with ability to contribute to social media content creation and review processes.
• 2–5 years of marketing or communications experience, with hands-on work in digital/in-house marketing, content creation, and social media management.
• Experience developing and executing marketing campaigns, creating marketing collateral (brochures, case studies), and coordinating with internal teams or external vendors.
• Proficiency in analytics and reporting (e.g., Google Analytics, dashboards) and in lead generation/CRM tools (e.g., HubSpot, Salesforce), with familiarity in SEO/SEM fundamentals.