Content Marketing & Campaign Strategist

Salt Lake City, UT (On-site)

Salary Not AvailableMid Level3+ years expPart time

Posted 2 months ago

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Job Summary

Own narrative and campaigns for Neumont, shaping brand voice and content across web, email, video, and events while coordinating with design and social teams to drive enrollment and awareness.

  • Own editorial calendar and integrated campaigns from brief to post-mortem.
  • Translate performance data into actionable improvements across channels.
  • Maintain brand guidelines and strengthen market differentiation through consistent messaging.

Job Description

Responsibilities

  • Write persuasive, on-brand content across channels: web, email, ads, landing pages, viewbooks, and more.
  • Develop copy that speaks to prospective students, parents, and partners, adapting tone and format by audience.
  • Own the editorial calendar in partnership with the VP and social media coordinator.
  • Ensure all content reflects a consistent brand voice across every touchpoint.
  • Build and manage integrated marketing campaigns from brief to post-mortem, including enrollment, awareness, and event-driven campaigns.
  • Partner with the VP on campaign goals, KPIs, and budget recommendations.
  • Coordinate with the graphic designer and social coordinator to ensure cohesive campaign delivery.
  • Analyze campaign performance and translate data into actionable improvements.
  • Champion and evolve Neumont's brand voice, messaging framework, and positioning.
  • Develop and maintain brand guidelines for content and messaging.

Requirements

  • 3+ years of experience in marketing, content creation, or communications.
  • Proven copywriting portfolio demonstrating work across multiple formats and channels.
  • Demonstrated experience owning and executing a marketing campaign end-to-end.
  • Strong understanding of brand voice, messaging strategy, and audience targeting.
  • Ability to work independently and manage multiple projects simultaneously in a small, fast-moving team environment.
  • Excellent written and verbal communication skills.

Preferred

  • Experience in higher education, admissions, or enrollment marketing.
  • Familiarity with marketing automation platforms, CRM systems (e.g. Salesforce), or email marketing tools.
  • Video scripting, production, or editing experience.
  • Experience in or passion for technology and innovation industries.

Benefits

  • Employees at Neumont love their jobs while also enjoying generous paid time off to include 17 paid holidays (including Christmas through New Year’s), generous H.S.A. employer contributions…just to name a few.
Neumont University logo

Neumont University

With Over 20 Years of Experience, Neumont Ranks #1 ROI in Nation for Computer Science Outcomes 💪Regionally Accredited Bachelor's & Master's Degree Programs inComputer Science 🖥️Software & Game Development 🎮Applied AI & Data Engineering 📈 Computer Information Systems & Cyber Security 🔒Artificial Intelligence Engineering 🤖 Software Engineering 🧑💻Master of Science Applied Artificial Intelligence 🤖 🤖

Founded in 2003
Salt Lake City, Utah, USA
176 employees (8 in marketing)

Traffic Signals

Monthly Visitors
6.6K
Monthly Google Ads Budget
$95.8K
Traffic Source Mix
Search
33.1%
Direct
56.1%
Referral
4.7%
Social
5.2%
Paid
0.8%

Headcount Trend

Current headcount: ~191

Marketing Team

Marketing Team Size
8 (5% of company)

Funding

Total Funding
$14.3M
Last Raise
$13M
Series B, 23 years ago

Funding History

  • Apr 2003
    Series B • $13M
  • Sep 2002
    Series A • $1.3M