Responsibilities

• Assist in growing social media channels by creating, curating, and scheduling content, interacting with followers, and analyzing engagement metrics
• Assist in managing the content calendar to ensure timely delivery of campaigns and social media updates across multiple platforms
• Setup and monitor social media paid ads across all platforms based on a quarterly budget and target dates
• Assist in creating high-quality, visually appealing content, including images, videos, and sales collateral
• Support team in creating scripts for video content being produced
• Work closely with designers, product marketing, and other industry partners as needed to create marketing content, supporting the product lines across professional and consumer audiences
• Stay current on content marketing trends and bring new ideas to explore
• Assist with tracking and analyzing content performance metrics, providing insights and recommendations to improve engagement, traffic, and conversion rates
• Monitor, respond to, and report on online comments and direct messages
• Other activities as assigned

Requirements

• 2-3 years of experience in content creation for the web, as well as channel-specific knowledge (e.g. Social channels, blog sites, etc.)
• Bachelor’s Degree in Business Administration / Marketing or a related major
• Self-starter with demonstrated project management experience
• Strong analytical skills
• Excellent written, oral, and visual communication skills
• Ability to manage multiple workstreams / projects simultaneously
• Critical-thinker and problem-solver
• Adobe Suite knowledge a plus
• Copywriting abilities a plus

Preferred

• Adobe Suite knowledge a plus
• Copywriting abilities a plus

Benefits

• medical, dental, vision, basic life and AD&D coverage, short- and long-term disability, a 401(k) retirement plan, annual discretionary salary increases and bonuses. Employees receive paid company holidays, paid time off, and access to company-paid training. Optional benefits include tuition reimbursement, a 529 college savings plan, pet insurance, legal and ID theft coverage, and other voluntary insurance plans.