Responsibilities

• As a Content marketer at Watershed, you\'ll own the brand and educational content that show how our platform drives climate outcomes for customers—including through longform content for demand generation, webinar programming, and short-form content for awareness. You\'ll work closely with our Head of Content Strategy to plan, produce, and distribute content across formats, and you\'ll run the operational side of content: a tracking system and reporting practice that keeps the team\'s output on schedule and visible.
• You will:
• - Write longform demand-gen content based on interviews with internal experts and customers, webinar recordings, and internal documentation like policy guides
• - Own social content and strategy: Write posts and create multi-media assets for Linkedin that highlights Watershed\'s work, customers, and team, including developing an employee activation strategy for LinkedIn
• - Write content optimized for search through SEO and AEO
• - Write all supporting copy to promote core assets across key channels
• - Repurpose longform and case study content into short-form social and blog posts
• - Build and maintain a content tracking system covering customer stories, social, longform gated assets, and blog posts, reviewed weekly with the Head of Content Strategy
• - Track and report on content performance with the Head of Content Strategy
• - Create and edit multimedia content, primarily audio and video

Requirements

• Must be willing to work from an office 4 days per week (except for remote roles)
• Experience creating and maintaining a social presence for a B2B company
• Strong longform and shortform writing skills, with experience translating interviews, webinar recordings, or technical documentation into demand-gen content
• Basic video and audio editing skills
• Experience repurposing longform content into social and blog formats
• Comfort owning a content calendar or tracking system and reporting on its performance
• Project management skills to coordinate interviews and reviews across multiple stakeholders—subject matter experts., customers, and leadership
• Comfort responsibly using artificial intelligence in your workflows, with an interest in learning and building agentic workflows to support content production

Preferred

• While not required for this role, experience with sustainability is a plus