Content Manager

Austin, TX (On-site)

Salary Not AvailableMid LevelFull time

Posted 1 month ago

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Job Summary

Own the end-to-end content creation and on-location production for a Austin based home services brand, with ownership of platform-native storytelling and performance lift.

  • Content creation and platform ownership from concept to on-location capture with offshore editing support.
  • Platform strategy and distribution for YouTube long-form and Instagram/Facebook short-form plus Meta paid support.
  • Content governance and publishing cadence coordination with a social scheduler to ensure quality and timely delivery.

Job Description

Responsibilities

  • Content Strategy & Product - ionConcept, script, and plan content across platforms with a strong point of view on what performances
  • Capture video content at outdoor locations, branded environments, and events in and around Austin
  • Work closely with an offshore editing team on assembly and approval, with the opportunity to grow into a direct management role
  • Own quality control on all final content before distribution
  • Platform Strategy & DistributionProduce long-form organic content for YouTube and short-form content for Instagram, and Facebook
  • Support paid Meta ad creative for campaigns distributed across a national franchise network
  • Coordinate with the social media scheduler on posting cadence and distribution

Requirements

  • Proficient with camera and audio operations including vlog cameras, Sony cameras, gimbal usage, drone, DJI audio, and lighting
  • Proficiency in Cap Cut and Premiere Pro, including captions
  • Demonstrated experience growing organic audiences on YouTube
  • Hands-on experience running or supporting Meta paid advertising campaigns
  • Strong creative instincts with the ability to self-direct on location
  • Based in Austin; occasional travel required

    Benefits

    • A high-visibility role with direct impact on a rapidly growing home services business
    • Medical and dental benefits, shared with company
    • Unlimited PTO
    Waterloo Turf logo

    Waterloo Turf

    Waterloo Turf is the nation's premier artificial turf installation and maintenance company. Our mission is to create beautiful, low-maintenance outdoor spaces that enhance the quality of life for families and businesses alike. We believe that beautiful and quality recreational spaces bring families and friends together—and the upkeep for having a space like this shouldn't dominate your weekends or your budget.NOW FRANCHISING: Ready to embark on an exciting journey with Waterloo Turf? Email Tim@waterlooturf.com to learn about owning a Waterloo Turf franchise.

    Founded in 1970
    Austin, Texas, USA
    25 employees (3 in marketing)

    Traffic Signals

    Monthly Visitors
    4.4K
    Traffic Source Mix
    Search
    30%
    Direct
    48.3%
    Referral
    5.9%
    Social
    14.3%
    Paid
    1.4%

    Headcount Trend

    Current headcount: ~25

    Marketing Team

    Marketing Team Size
    2 (8% of company)
    Median Career Experience
    5.5 years
    Median Tenure
    1.6 years