Waterloo Turf

Brand

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Waterloo Turf | Company Profile, Culture & Jobs | SalaryGuide

Company overview

Waterloo Turf is the nation's premier artificial turf installation and maintenance company. Our mission is to create beautiful, low-maintenance outdoor spaces that enhance the quality of life for families and businesses alike. We believe that beautiful and quality recreational spaces bring families and friends together—and the upkeep for having a space like this shouldn't dominate your weekends or your budget.NOW FRANCHISING: Ready to embark on an exciting journey with Waterloo Turf? Email Tim@waterlooturf.com to learn about owning a Waterloo Turf franchise.

Founded in 1970

Austin, Texas, USA

25 employees (3 in marketing)

waterlooturf.com

People

Marketing leadership

Allyssa Malony

Senior Marketing Manager

At the company for 1 year 11 months

Aeryn Austin

Marketing Manager

At the company for 1 year 9 months

Headcount trend

Company growth over the last 12 months

Funding

Audience

Monthly website visitors

4.4K

Month over month-22%

Quarter over quarter+58.5%

Top sourceDirect (48.3%)

Traffic source mix

Direct

48.3%

30%

Social

Links

waterlooturf.com

Waterloo Turf insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded

1970

Headquarters

Austin, Texas

Employees

11-50

733.3% growth last 12mo

Marketing team

12% of company

2 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result

Low risk

Seed-stage · Growing 733.3% last 12 months · More mature · Recently funded

Trend

2023-02-27 -> 2025-11-24

Headcount (12 months)

+733.3%

Last funding round

0 months ago

Negative news (120 days)

Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors

4.4K

Month over month-22%

Quarter over quarter+58.5%

Top sourceDirect (48.3%)

Traffic source mix

Direct

48.3%

30%

G2 quick view

Shows G2 rating and review trend.

Main result

0 / 5

0 reviews saved

Reviews month over month

—

Reviews quarter over quarter

—

Reviews year over year

—

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

584

12-mo growth

—

Monthly growth

+9.2%

Job openings

Shows open jobs, growth, and role changes.

Main result

0 open jobs

Open jobs trend: —

Open jobs growth

—

Biggest role change

—

Latest open role

—

Marketing leader strength

Shows how strong marketing leadership looks at company level.

Low

Marketing leadership appears more mid-level today. Typical leader time at company: 1.4 years.

Founder or CEO

Saved founder and CEO profiles.

Timothy Lovett (CEO and Co-Owner of Waterloo Turf)

CEO & Co-Owner

Marketing team size

Shows saved marketing team size.

12% of the company • 2 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team

Based on saved marketing team size: 3.

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Waterloo Turf

Content Cretor

Content Creator

Content Manager

Company overview

People

Marketing leadership

Headcount trend

Funding

Audience

Links

Waterloo Turf insights

Company stability and risk

Website traffic

G2 quick view

LinkedIn followers

Job openings

Marketing leader strength

Founder or CEO

Marketing team size

First hire or larger team

Salaries

Open positions3 open marketing positions

Content Cretor

Content Creator

Content Manager

Waterloo Turf insights

Company stability and risk

Website traffic

G2 quick view

LinkedIn followers

Job openings

Marketing leader strength

Founder or CEO

Marketing team size

First hire or larger team