Responsibilities

• Creator & Agency Partnerships
• - Build, cultivate, and manage relationships with external content vendors and direct UGC creators
• - Develop and expand an internal creator network to enable recurring, on-demand content support as business priorities evolve
• - Negotiate briefs, timelines, and deliverables with partners to meet production goals and budget requirements
• - Maintain organized records of creator performance, capabilities, and contact information
• Content Strategy & Briefing
• - Own the entire content creation process from concept through delivery
• - Develop strategic briefs that guide creators to produce content optimized for multiple channels and use cases (organic social, paid social, TikTok Shop, performance media, and PDPs)
• - Establish content guidelines and quality standards that align with brand voice and platform requirements
• - Identify content gaps and opportunities based on business priorities, campaign performance, and platform trends

Requirements

• Bachelor’s degree in Marketing, Communications, or related field ideal
• 3-5 years of experience in content briefing, UGC management, creator relations, or social content strategy
• Proven experience managing relationships with creators
• Strong understanding of content strategy and performance across multiple social platforms (TikTok, Instagram, YouTube, etc.)
• Experience briefing content for paid media campaigns and understanding how content performs across different use cases
• Excellent project management and organizational skills
• Clear communication skills with ability to brief creative work effectively and give constructive feedback to internal and external team members
• Ability to manage multiple projects, stakeholders, and deadlines simultaneously
• Comfort navigating ambiguity and adapting to shifting business priorities

Preferred

• Existing network of UGC creators or agencies you can leverage
• Direct experience with TikTok Shop or other e-commerce social platforms
• Expert on Monday.com
• Demonstrated people management experience

Benefits

• - Healthcare, Vision, & Dental: Competitive / Best in Class Plans
• - FSA & HSA Options: Pick what suits you (can’t do both).
• - 401K with 3% Match: Eligible after 90 days.
• - Financial Planning & Charity Match
• Time Off - PTO , Paid Holidays, Sick Days, Volunteer time, Summer Fridays Wellness & Growth - Classpass Membership - Continuous Learning & Dedicated Learning Hours - Remote & Hybrid Work Options Extras - Commuter Benefits - Women In Toys Membership - Parental Leave: After 1 year.