Responsibilities

• Develop and execute content and editorial strategies aligned with College of Nursing and Ohio State marketing and communications priorities.
• Identify and pursue content opportunities that engage priority audiences and support enrollment, reputation, research visibility and other organizational goals.
• Develop compelling stories and content featuring students, faculty, research, academic programs, clinical experiences, alumni and the impact of the college.
• Write, edit and refine content for websites, news stories, email, social media, marketing campaigns, newsletters and other communications.
• Apply audience-centric thinking to determine appropriate content, messaging, format and channel for specific audiences and objectives.
• Develop content that communicates the value and distinctiveness of the college and its academic programs to prospective students and other priority audiences.
• Lead editorial planning and contribute to content calendars and integrated marketing campaigns.
• Apply SEO principles, search intent and content optimization techniques to improve the visibility and effectiveness of priority web content.
• Translate complex academic, research and healthcare topics into clear, accessible and engaging content for a variety of audiences.
• Contribute creative concepts, messaging and content ideas for integrated marketing and communications initiatives.

Requirements

• Bachelor's degree or equivalent experience.
• Advanced degree in relevant field may be desirable.
• 4 years of relevant experience required.
• 4-8 years of relevant experience preferred.

Preferred

• Bachelor’s degree in communications, journalism, marketing, English or a related field, or equivalent experience.
• 4-8 years of relevant experience
• Demonstrated experience developing strategic, audience-focused content for multiple channels.
• Excellent writing, editing and storytelling skills.
• Experience translating complex information into clear, engaging content for diverse audiences.
• Strong understanding of content strategy, editorial planning and digital communications.
• Ability to independently manage complex projects and priorities.
• Strong collaboration, consultation and relationship-building skills.
• Experience in higher education, healthcare or another complex institutional environment.
• Experience supporting enrollment marketing or student recruitment communications.