Content Manager - Marketing at TrackVia | Denver, CO

Content Manager - Marketing

Denver, CO (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own content strategy and cross-functional storytelling to drive demand, retention, and brand authority for TrackVia, with a tight loop on SEO, GEO, and AI-driven discovery.

Own content strategy and editorial lifecycle from planning to launch, aligning with growth objectives and campaigns.
Oversee creation of blog, case studies, whitepapers, website copy, emails, social, events, and sales enablement while preserving voice and SEO standards.
Coordinate with Product, Sales, CS, and Demand Gen to translate tech concepts, build customer stories, and optimize performance with SEO/GEO and AI trends.

Job Description

Responsibilities

Content Strategy & Planning: Develop and execute a comprehensive content marketing strategy aligned with growth objectives.
Content Creation & Management: Produce and oversee high-quality content including blog articles, case studies, whitepapers & eBooks, website copy, email campaigns, social content, event presentations, sales enablement materials, video scripts, and webinar content; ensure brand voice and SEO/GEO optimization.
Cross-Functional Collaboration: Partner with Product to translate technical concepts into customer messaging; work with Sales and Customer Success to create stories and enablement assets; coordinate with demand gen for integrated campaigns.
SEO, GEO & Performance Optimization: Optimize content for SEO and GEO, conduct keyword research, monitor metrics, and stay ahead of AI-driven search trends.
Brand Storytelling & Thought Leadership: Shape the TrackVia brand narrative across channels and develop stories that highlight customer success and industry expertise.

Requirements

Bachelor’s degree in Marketing, Communications, Journalism, or related field, or equivalent experience.
Minimum 5 years in a content, marketing, or communications role.
Understanding of SEO/GEO principles, content analytics, and digital marketing best practices.
Familiarity with marketing automation and CMS platforms (HubSpot, WordPress, Webflow, etc.).
Strong written and verbal communication skills with keen attention to detail.
Highly organized with ability to manage multiple projects and meet deadlines in a fast-paced environment.
Collaborative team player with a positive attitude and willingness to learn.
Strong familiarity with analytics platforms such as Google Analytics or similar.

Preferred

Technical writing experience (preferred).
Experience creating content for B2B SaaS or technology companies (preferred).

Benefits

Competitive salary and performance-based incentives
Comprehensive health, dental, and vision insurance
Retirement savings plan with employer match

TrackVia

3.9 Glassdoor

TrackVia is the leading cloud workflow management solution trusted by thousands of fast-moving, tech-smart businesses.People from Honeywell, Danella, and Canada Goose have made lasting and substantial improvements to their business using TrackVia’s bullet-proof cloud-based technology — and they love getting the industry’s best customer experience every step of the way.

Founded in 2006

Denver, Colorado, USA

57 employees (3 in marketing)

trackvia.com

74% recommend to a friend