TrackVia

Content Manager - Marketing

Denver, CO (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 5 months ago

Job Summary

Own content strategy and cross-functional storytelling to drive demand, retention, and brand authority for TrackVia, with a tight loop on SEO, GEO, and AI-driven discovery.

  • Own content strategy and editorial lifecycle from planning to launch, aligning with growth objectives and campaigns.
  • Oversee creation of blog, case studies, whitepapers, website copy, emails, social, events, and sales enablement while preserving voice and SEO standards.
  • Coordinate with Product, Sales, CS, and Demand Gen to translate tech concepts, build customer stories, and optimize performance with SEO/GEO and AI trends.

Job Description

Responsibilities
  • Content Strategy & Planning: Develop and execute a comprehensive content marketing strategy aligned with growth objectives.
  • Content Creation & Management: Produce and oversee high-quality content including blog articles, case studies, whitepapers & eBooks, website copy, email campaigns, social content, event presentations, sales enablement materials, video scripts, and webinar content; ensure brand voice and SEO/GEO optimization.
  • Cross-Functional Collaboration: Partner with Product to translate technical concepts into customer messaging; work with Sales and Customer Success to create stories and enablement assets; coordinate with demand gen for integrated campaigns.
  • SEO, GEO & Performance Optimization: Optimize content for SEO and GEO, conduct keyword research, monitor metrics, and stay ahead of AI-driven search trends.
  • Brand Storytelling & Thought Leadership: Shape the TrackVia brand narrative across channels and develop stories that highlight customer success and industry expertise.
Requirements
  • Bachelor’s degree in Marketing, Communications, Journalism, or related field, or equivalent experience.
  • Minimum 5 years in a content, marketing, or communications role.
  • Understanding of SEO/GEO principles, content analytics, and digital marketing best practices.
  • Familiarity with marketing automation and CMS platforms (HubSpot, WordPress, Webflow, etc.).
  • Strong written and verbal communication skills with keen attention to detail.
  • Highly organized with ability to manage multiple projects and meet deadlines in a fast-paced environment.
  • Collaborative team player with a positive attitude and willingness to learn.
  • Strong familiarity with analytics platforms such as Google Analytics or similar.
Preferred
  • Technical writing experience (preferred).
  • Experience creating content for B2B SaaS or technology companies (preferred).
Benefits
  • Competitive salary and performance-based incentives
  • Comprehensive health, dental, and vision insurance
  • Retirement savings plan with employer match

TrackVia

3.9 Glassdoor

TrackVia is the leading cloud workflow management solution trusted by thousands of fast-moving, tech-smart businesses.People from Honeywell, Danella, and Canada Goose have made lasting and substantial improvements to their business using TrackVia’s bullet-proof cloud-based technology — and they love getting the industry’s best customer experience every step of the way.

Founded in 2006
Denver, Colorado, USA
57 employees (3 in marketing)
trackvia.com
74% recommend to a friend

Marketing Team

Marketing Team Size
2 (4% of company)

Funding

Total Funding
$21.2M
Last Raise
Series Unknown, 7 years ago

Traffic Signals

Monthly Visitors
44K
Monthly Google Ads Budget
$32.3K
Traffic Source Mix
Search
22%
Direct
72.3%
Referral
5.2%
Social
0.3%
Paid
0.2%

Headcount Trend

Current headcount: ~57

Content Manager - Marketing

TrackVia · Denver, CO · On-site