Responsibilities

• Define the content strategy: choose the themes, formats, and cadence to achieve business goals.
• Own the B2B content marketing calendar end-to-end, including prioritization, production, and publishing schedule.
• Create data-driven content — expert articles, white papers, case studies, webinars, newsletters, government and policy updates, landing pages, emails, and product content.
• Monitor content performance metrics and adjust strategy and priorities based on results.
• Represent and refine the Leadership Connect brand voice across social platforms, co-marketing, and media relationships.
• Personally execute content production, and coordinate shared or contract support (graphics, campaigns, freelance writers) where added capacity is needed to hit deadlines.
• Apply SEO and agentic search best practices and tooling (e.g., Search Console, Ahrefs, Semrush).

Requirements

• Background in govtech, policy, government affairs, or public sector communications is a strong plus — this role produces government and policy-focused content.
• Proven success defining and owning a B2B content marketing strategy and calendar — and personally writing and producing the content against it as an individual contributor.
• Comfortable managing competing deadlines and shifting priorities.
• Skillful with marketing tools including HubSpot, Agentforce Marketing, and WordPress.
• Track record of using performance data to refine content strategy.
• Eager to incorporate AI tools into content workflows to support drafting, research, and editing efficiency.

Benefits

• Awesome medical insurance plan
• Dental Insurance
• Life & Disability insurance
• Flexible spending accounts
• Unlimited PTO!
• Eleven Paid Holidays
• $3,000 Employee Referral Program
• Employer contribution to 401(k) plan
• Rewards and recognition programs