Responsibilities

• Leads a high-performing team responsible for writing research, including managing editorial queues, leading research initiatives, training and developing best practices in research and writing, hiring, coaching, and inspiring the team to achieve goals set
• Analyzes content performance and makes decisions on the direction of the content strategy
• Leads or participates in the design of new types of high-impact content
• Guides the collaborative content planning process including brainstorming, refinement, and finalization of content topics for editorial calendars
• Collaborates with project teams to ensure content plans meet the needs of the business
• Oversees marketing strategies to engage customers and ensure that they have a positive view of the company and its products or services
• Uses information such as metrics and statistics about the target customers’ demographics and preferences to create multimedia content that raises brand awareness
• Leads the on-time creation and delivery of high-quality and engaging content
• Builds a thought leadership reputation
• Forecasts content performance to align content strategy with business goals and collaboratively make longer-view decisions on team expansion and breadth and depth of content coverage
• Works to collaboratively formulate and execute change initiatives that will keep teams, systems, and content on the leading edge