Responsibilities

• Content Strategy & Planning: Develop and execute a comprehensive content marketing strategy aligned with TrackVia’s growth objectives.
• Create and manage an editorial calendar that supports campaigns, product launches, customer stories, and thought leadership initiatives.
• Identify content opportunities that support demand generation, customer retention, and brand positioning.
• Content Creation & Management: Produce and oversee high-quality content including: Blog articles, Case studies, Whitepapers & eBooks, Website copy, Email campaigns, Social media content, Event presentations, Sales enablement materials, Video scripts and webinar content, Ensure all content reflects TrackVia’s voice, messaging and brand standards, Edit and proofread content for clarity, accuracy, consistency, and SEO/GEO optimization.
• Cross-Functional Collaboration: Partner with our Product team to translate technical concepts into customer-focused messaging. Collaborate with Sales and Customer Success teams to create customer stories, testimonials, and enablement assets.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field, or equivalent professional experience.
• Minimum of 5 years’ experience in a content, marketing, or communications role.
• Technical writing experience (preferred).
• Experience creating content for B2B SaaS or technology companies preferred.
• Understanding of SEO/GEO principles, content analytics, and digital marketing best practices.
• Familiarity with marketing automation and CMS platforms (HubSpot, WordPress, Webflow etc.).
• Strong written and verbal communication skills with a keen eye for detail.
• Highly organized, with the ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Collaborative team player with a positive attitude and willingness to learn.
• Strong familiarity with analytics platforms such as Google Analytics or similar.

Preferred

• Technical writing experience (preferred)
• Experience creating content for B2B SaaS or technology companies preferred

Benefits

• Competitive salary and performance-based incentives
• Comprehensive health, dental, and vision insurance
• Retirement savings plan with employer match