VP of Marketing
Dovebrace Ltd
USA (Remote)
$250K/yr - $325K/yrIn-houseFull-timeSenior level8+ years exp.
5 hrs ago
Content Lead
Atlanta, GA (Remote)
$100K/yr – $120K/yrSenior LevelFull time
Posted 3 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the global content strategy and operations for Scan.com to grow non-branded organic traffic in UK and US markets.
- Own the global content strategy across B2C and B2B in UK/US and drive scalable content operations.
- Build and manage a network of freelancers to extend capacity across medical and technical topics.
- Become the editorial centre of gravity for Scan.com and deliver content that is clear, credible, and commercially purposeful.
Job Description
Responsibilities
- Owning the global content strategy across B2C and B2B, UK and US markets, in close partnership with the VP, Marketing
- Partnering with D2C and B2B Marketing Leads to ensure content supports acquisition, conversion and commercial pipeline goals in both markets
- Driving Scan.com 's organic content programme in tandem with our SEO consultant: topical authority planning, content gap analysis, and measurable growth in non-branded search traffic across both markets
- Writing high-quality content across a range of formats: long-form articles, landing pages, email copy, B2B collateral, social copy, and more
- Building and managing a network of trusted freelance contributors to extend content capacity across clinical, technical and specialist subject areas
- Owning content operations: brief templates, editorial calendar, review and approval workflow, and quality control that will scale as the team grows
- The top 4 things to achieve in the first year: Contributed meaningfully to B2B pipeline through thought leadership, sales enablement and partner-facing content that the commercial team actually uses in conversations
- Built and executed a global content strategy that is driving measurable growth in non-branded organic traffic and search rankings across both the UK and US markets
- Optimized our content operations: running a functioning editorial calendar, optimizing our brief-to-publish workflow, and driving quality standards that hold across every piece of content that goes out
- Become the editorial centre of gravity for Scan.com , the person colleagues across marketing, product and sales come to for content that is clear, credible and commercially purposeful
Preferred
- - Demonstrable knowledge of the US healthcare system: how patients access care, how insurance and self-pay works, how providers make referral decisions, and the language that resonates with American healthcare consumers
- - Supporting the Sales team with high quality collateral and content assets that build pipeline
- - Owning or significantly contributing to an organic content programme that delivered measurable SEO results: traffic growth, ranking improvements, or topical authority built over time
- - Writing confidently across multiple formats and audiences: long-form editorial, email, landing pages, B2B collateral. Knowing instinctively how to adapt voice and structure for each
- - Commissioning and managing freelancers or external contributors, with strong editorial instincts and the ability to brief and quality-control work that comes back
- - Operating with genuine autonomy in a fast-moving environment: setting your own priorities, managing your own workload, and making sound judgement calls without needing close direction
- - Using AI tools intelligently in your content workflow, while maintaining the editorial standards that ensure high quality output
Benefits
- We go beyond the basics with our benefits package. Here's what you can expect from us:
- - Salary range of $100,000 - $120,000
- - 401k
- - Healthcare, Vision, and Dental
- - All the equipment needed for you to do your role effectively
- - Flexible working
- - Remote or hybrid working options
- - Personal Development budgets
- - 18 days PTO plus public holidays
- - 10 paid sick days
- - Inclusive policies designed by our team, for our team
Scan.com
Scan.com is transforming diagnostic imaging, a $500B+ global market, by rebuilding its outdated infrastructure from the ground up. Having built the UK’s largest marketplace for self-pay MRI scans, we’re now scaling at breakneck speed to become the world’s leading medical imaging platform.Our mission is clear: make medical imaging radically accessible—because early, efficient diagnostics save lives. Inefficiency shouldn’t cost lives.By integrating fragmented imaging providers, payers, and technology into a seamless, modern ecosystem, we’re creating an effortless, patient-first experience that improves healthcare outcomes globally.Backed by top-tier VCs across the US & Europe, we’ve raised $50M+ to date and are just getting started.Join us as we redefine the future of medical imaging.
