Responsibilities

• Owning the global content strategy across B2C and B2B, UK and US markets, in close partnership with the VP, Marketing
• Partnering with D2C and B2B Marketing Leads to ensure content supports acquisition, conversion and commercial pipeline goals in both markets
• Driving Scan.com 's organic content programme in tandem with our SEO consultant: topical authority planning, content gap analysis, and measurable growth in non-branded search traffic across both markets
• Writing high-quality content across a range of formats: long-form articles, landing pages, email copy, B2B collateral, social copy, and more
• Building and managing a network of trusted freelance contributors to extend content capacity across clinical, technical and specialist subject areas
• Owning content operations: brief templates, editorial calendar, review and approval workflow, and quality control that will scale as the team grows

Requirements

• Owning the global content strategy across B2C and B2B, UK and US markets, in close partnership with the VP, Marketing
• Partnering with D2C and B2B Marketing Leads to ensure content supports acquisition, conversion and commercial pipeline goals in both markets
• Driving Scan.com 's organic content programme in tandem with our SEO consultant: topical authority planning, content gap analysis, and measurable growth in non-branded search traffic across both markets
• Writing high-quality content across a range of formats: long-form articles, landing pages, email copy, B2B collateral, social copy, and more
• Building and managing a network of trusted freelance contributors to extend content capacity across clinical, technical and specialist subject areas
• Owning content operations: brief templates, editorial calendar, review and approval workflow, and quality control that will scale as the team grows
• We keep our interview process short and sweet, and we're a nimble team that can progress at pace. Here are the stages you can expect, but we might switch up the order of each step depending on team availability:
• Introductory call/interview with Devin, our Senior Talent Partner. The call is via telephone and will last around 30 minutes.
• Should it feel like there is an initial fit for all, we will invite you to a video call with the hiring manager for around 45 minutes.
• All of our roles will have a small assessment stage. This might be in person, a take-home assessment, or further video calls.
• Meet the founders and/or other team members.
• Offer!

Preferred

• Demonstrable knowledge of the US healthcare system: how patients access care, how insurance and self-pay works, how providers make referral decisions, and the language that resonates with American healthcare consumers
• Owning or significantly contributing to an organic content programme that delivered measurable SEO results: traffic growth, ranking improvements, or topical authority built over time
• Writing confidently across multiple formats and audiences: long-form editorial, email, landing pages, B2B collateral. Knowing instinctively how to adapt voice and structure for each

Benefits

• Salary range of $100,000 - $120,000
• 401k
• Healthcare, Vision, and Dental
• All the equipment needed for you to do your role effectively
• Flexible working
• Remote or hybrid working options
• Personal Development budgets
• 18 days PTO plus public holidays
• 10 paid sick days
• Inclusive policies designed by our team, for our team
• Diversity at SCAN.COM
• Scan.com is committed to eliminating discrimination and encouraging diversity within our team.
• We strive to provide equality and fairness for all job applicants and employees, and never discriminate on the basis of gender, marital status, age, race, ethnicity, religion, or physical differences.
• We are opposed to all forms of unlawful treatment and discrimination.
• Our ambition is for our team and its Board to be representative of the diversity in society, and for every employee to feel respected and able to bring their best selves to work.