Content Lead

Austin, TX (On-site)

Salary Not AvailableMid LevelFull time

Posted 4 months ago

Top 1% of applicants do these two things.

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Job Summary

Lead Nominal's external narrative across brand voice, customer storytelling, defense-focused positioning, social presence, and leadership amplification.

  • Must-have: Exceptional writing and a sharp instinct for compelling hardware and defense narratives.
  • Standout: Own multi-channel storytelling from customer case studies to PR and leadership amplification.
  • Standout: Manage social, media relationships, and talent-brand storytelling end-to-end.

Job Description

Responsibilities

  • Own the narrative. Brand voice, messaging guardrails, and the quality bar for everything external. You decide what we say, how we say it, and what we don't.
  • Tell customer stories. Our customers are the heroes. You'll build relationships with engineering teams at defense primes, aerospace startups, and robotics companies, then turn what they're doing with Nominal into stories that travel. Case studies, editorial, documentary-style video, technical essays. The format matters less than the instinct for what's interesting.
  • Build the federal and defense narrative. Nominal is becoming critical infrastructure for national security programs. You'll help us tell that story to the right audiences, navigate ITAR and classification sensitivities with care, and turn contract wins and partnership announcements into moments that compound.
  • Run social. You own Nominal's presence on LinkedIn, X, and wherever the conversation is happening. Day-to-day posting, audience building, engagement strategy. You're not setting a calendar for someone else to execute. You're the one building the following.
  • Amplify leadership. Our founders and senior leaders already think and write publicly about engineering culture, defense modernization, and what it takes to build resilient things. They have no qualms about using their voices. You're their editor and sparring partner. You help our CEO, co-founders, and other leaders sound like themselves, but sharper and more visible.
  • Own PR and media. Strategic, not reactive. You'll build relationships with the reporters and independent media voices who matter. You know when to pitch and when to stay quiet. You turn fundraises, partnerships, and wins into moments that build on each other.
  • Build the talent brand. We compete with the likes of Anthropic, Ramp, and Cursor for talent. You make ambitious people think: I need to be there. Not with platitudes about culture. With real stories about real work in the real world that inspire grounded and obsessed engineers and operators to choose Nominal.

Requirements

  • Writing. Your writing has to be exceptional. Not "good for corporate." Clear, vivid, with a point of view. We'll know within 500 words.
  • Instinct. You know what's interesting before anyone tells you. You have the spidey sense. You see the two-minute clip inside the 45-minute conversation. You know which story to tell and which to kill.
  • Speed and taste. You can produce something great under pressure, not just in ideal conditions. You edit ruthlessly. You ship.
  • Fluency in the conversation. You follow hardware, engineering, and defense tech Twitter/X, the Substacks and podcasts shaping how people think about hardware, industrial policy, and national security. You've lost hours to YouTube teardowns and Reddit threads about how things work. You probably think CrunchLabs is cool and used to think Mythbusters was cooler. You might know some of the people driving the discourse in our domain. You might be one of them. Either way, you understand where hardware engineering is heading and you have ideas about how Nominal shows up in it.

Nice To Have

  • You're at a venture firm writing the best memos, articles, and X posts, and you're ready to build something instead of advise on it.
  • You've been doing comms at a company in the hardware domain, and you want to own the end-to-end narrative at an earlier stage.
  • You're a journalist or editor tired of covering the story and ready to be inside one.
  • You're at an agency and you've been the secret weapon behind campaigns for companies you believe in more than your own employer.
  • Or you're someone we haven't described, but you read this and thought: finally.

Benefits

  • 🏥 100% coverage of medical, dental, and vision insurance
  • 🏖️ Unlimited PTO and sick leave
  • 🍽️ Free lunch, snacks, and coffee
  • 🚀 Professional Development Stipend
  • ✈️ Annual company retreat
Nominal logo

Nominal

Nominal builds the essential software stack that enables hardware teams to test and iterate as rapidly as software teams. Nominal empowers engineers to continuously monitor, validate, and deploy innovations, transforming how mission-critical hardware is built and operated.

Founded in 2022
Los Angeles, California, USA
126 employees (7 in marketing)

Traffic Signals

Monthly Visitors
39K
Traffic Source Mix
Search
34.4%
Direct
55.2%
Referral
6.6%
Social
3%
Paid
0.7%

Headcount Trend

Current headcount: ~126

Marketing Team

Marketing Team Size
6 (5% of company)
Median Career Experience
10 years
Median Tenure
3.5 years

Funding

Total Funding
$182.5M
Last Raise
$80M
Series B, 10 days ago

Funding History

  • Mar 2026
    Series B • $80M
  • Jun 2025
    Series B • $75M
  • Apr 2024
    Series A • $20M

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